Perfumania
perfumania.comPerfumania receives an EcomScout Rating of S (81/100), ranking #191 out of 1,126,079 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 4.1M visits per year with estimated revenue of $241.0K - $468.5K/mo. It offers 2.5K+ products at an average price of $16.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 53%, direct 19%, paid 13%, referral 3%.
Product pricing: Average price of $16 (range: $10 – $65). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $11.2K/mo in paid search ($134.8K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 4.7/5 based on 21,167 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (78%), CA (2%), BR (2%).
Best-selling product: Acqua Di Gioia Perfume ($64.99). Other top sellers include Reaction Body Spray, Paris Hilton Body Spray, Flo Atomizer Prestige Spray.
Fragrances Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Fragrances market generates $15M/month across 2,819 stores
- •11% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Fragrances stores earn $109K+/month
- •This store outperforms 95% of Fragrances competitors
- •Low average order value ($0) — consider bundling or upsells
- •300 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Fragrances
Best Selling Products
Range: $10 - $65
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$11K
Google Ads estimate
Yearly Ad Budget
$135K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| fragrancenet | 57K | $0.34 | $8.6K |
| perfumaniaEasy | 14K | $0.48 | $8.2K |
| sauvage diorEasy | 12K | - | - |
| fragrance netEasy | 12K | $0.29 | $3.1K |
| cologne for menEasy | 10K | $1.28 | $12.7K |
Trustpilot Rating
21,167 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- Strong marketing efficiency and ROI
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Trustpilot
SearchaniseSimilar Stores
View all →Trending Fragrances Products
Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.
BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting
Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml
eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz
Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz
Frequently Asked Questions About Perfumania
Is Perfumania a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Perfumania is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Perfumania safe to buy from? Is it a scam?
Perfumania has a Trustpilot rating of 4.7/5 based on 21,167 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (81/100).
What is Perfumania's EcomScout rating and what does it mean?
Perfumania has an EcomScout rating of S (81/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Perfumania generate?
Perfumania receives approximately 4.1M visits per year with estimated monthly revenue of $241.0K - $468.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Perfumania use?
We detected 7 Shopify apps on Perfumania, including Shop, Trustpilot, Searchanise and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Fragrances store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Perfumania. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.