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Perfume Parlour

perfume-parlour.co.uk
59/100
EcomScout

Perfume Parlour receives an EcomScout Rating of S (59/100), ranking #4,657 out of 138,994 Shopify stores we track. This Beauty & Personal Care Retail store attracts 3.5M visits per year with estimated revenue of $27.6K - $64.4K/mo. It offers 250 products.

Store descriptionPerfume Parlour UK is #1 Perfume Dupes Website. Buy Perfume Replicas, Perfume Clones, Copy Fragrances and Designer Perfume Copies Online at Cheap Prices.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$27.6K - $64.4K/mo
Est. Traffic/mo
292.7K
Products
250
Top Market
GB (31%)
Top Channel
Direct (51%)
Trustpilot
4.6/5 (1,484)

Store Intelligence Summary

Traffic breakdown: Direct 51%, Search 31%, Referrals 8%, Social 4%. High direct traffic suggests strong brand recognition.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.6/5 based on 1,484 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (31%), DE (26%), ES (9%).

Best-selling product: Insight For Men - 1642 ($£3.00). Other top sellers include Avalanche Fruity For Men - 0022, Card Wander - 1940, Rumkale - 1942.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Beauty & Personal Care Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$333K/mo
Total Stores
73
Avg Revenue
$5K/mo
Top 10% Threshold
$86K/mo

Competition Breakdown

26%
40%
19%
5%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Beauty & Personal Care market generates $0M/month across 73 stores
  • 10% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Beauty & Personal Care stores earn $86K+/month
  • This store outperforms 95% of Beauty & Personal Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
38.3%
Pages/Visit
5.4
Avg. Time on Site
2m 58s

Rating Breakdown

Trustpilot100/100
Business Quality75/100
Traffic Growth60/100
Revenue Performance47/100
Marketing Efficiency36/100

Traffic Sources

Direct51.3%
Search30.9%
Referrals8.1%
Social3.8%
Mail3.5%
Paid Referrals0.4%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.6

1,484 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
30.9%
🇩🇪Germany
25.9%
🇪🇸Spain
9.5%
🇺🇸United States
7.8%
🇭🇺Hungary
3.0%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Enhance product descriptions, add more images, and expand catalog
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

perfume parlourperfume parlorperfume parlour ukparlour perfumesbaileys cream perfume parlour

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Payment

Shopify Payments

Analytics

HotjarGoogle AnalyticsGoogle Tag ManagerMicrosoft Clarity

Sales Channels

ShopBuy Button channel

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyoMailchimpOmnisend

CDN

CloudflarejsDelivrcdnjsAWS CloudFront

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About Perfume Parlour

Is Perfume Parlour a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Perfume Parlour is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Perfume Parlour safe to buy from? Is it a scam?

Perfume Parlour has a Trustpilot rating of 4.6/5 based on 1,484 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (59/100).

What is Perfume Parlour's EcomScout rating and what does it mean?

Perfume Parlour has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Perfume Parlour generate?

Perfume Parlour receives approximately 3.5M visits per year with estimated monthly revenue of $27.6K - $64.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Perfume Parlour use?

We detected 8 Shopify apps on Perfume Parlour, including Embed Any Social Media w/ Link, Advanced Predictive Search, SeedGrow Chat App Widget and more. The store uses the "theme" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Beauty & Personal Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Perfume Parlour. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Beauty & Personal Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Perfume Parlour Shopify store analysis • Beauty & Personal CareRetail • Likely Dropshipper • Rating: S

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