Traffic breakdown: organic 66%, direct 23%, paid 7%, referral 3%.
Product pricing: Average price of $14 (range: $13 – $15). Budget-friendly positioning targeting volume sales.
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Top markets: US (71%), CA (12%), DE (5%).
Best-selling product: Insight For Men - 1642 ($15). Other top sellers include Card Red - 1681, Saintly S - 1804, Noon Dip - 1362.
How is the EcomScout Rating calculated? The B grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.