Product pricing: Average price of £16 (range: £9 – £28) — ≈ $20 USD. Budget-friendly positioning targeting volume sales.
0
Customer trust: Trustpilot score 4.9/5 based on 290 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (66%), US (34%).
Best-selling product: Fussy Eater - Gold with Pasta (£9.49). Other top sellers include High Meat - SBT Chicken, High Meat - Chicken & Rice, Super Sensitive - Ocean Fish & Tapioca.
How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.