Back to Stores
Peter Millar homepage screenshot

Peter Millar

petermillar.ca
55/100
EcomScout

Peter Millar receives an EcomScout Rating of A+ (55/100), ranking #10,711 out of 383,367 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 241.5K visits per year with estimated revenue of $40.3K - $87.4K/mo. It offers 274 products at an average price of $181.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$40.3K - $87.4K/mo
Est. Traffic/mo
20.1K
Products
274
Top Market
US (60%)
Top Channel
direct (22%)
Trustpilot
1.9/5 (14)

Store Intelligence Summary

Traffic breakdown: direct 22%.

Product pricing: Average price of $181 (range: $50 – $220). Positioned in the premium segment.

0

Customer trust: Trustpilot score 1.9/5 based on 14 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (60%), CA (40%).

Best-selling product: Perth Performance Quarter-Zip ($190). Other top sellers include Perth Performance Quarter-Zip, Perth Performance Quarter-Zip, Perth Performance Quarter-Zip.

How is the EcomScout Rating calculated? The A+ grade (55/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$4.7M/mo
Total Stores
944
Avg Revenue
$5K/mo
Top 10% Threshold
$84K/mo

Competition Breakdown

23%
38%
23%
7%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $5M/month across 944 stores
  • 9% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Gear stores earn $84K+/month
  • This store outperforms 94% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 83 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
20.9%
Pages/Visit
2.8
Avg. Time on Site
31s
Avg. Product Price
$181

Range: $50 - $220

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance60/100
Trustpilot40/100
Marketing Efficiency7/100

Traffic Sources

direct21.7%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Trustpilot Rating

1.9

14 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
59.9%
🇨🇦Canada
40.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

99
$39.99+113%
FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

96
$127.99+69%
Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

89
$46.68+64%
MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

88
$19.79+187%
See all trending Outdoor Gear products

Frequently Asked Questions About Peter Millar

Is Peter Millar a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Peter Millar is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Peter Millar safe to buy from? Is it a scam?

Peter Millar has a Trustpilot rating of 1.9/5 based on 14 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (55/100).

What is Peter Millar's EcomScout rating and what does it mean?

Peter Millar has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Peter Millar generate?

Peter Millar receives approximately 241.5K visits per year with estimated monthly revenue of $40.3K - $87.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Peter Millar use?

We detected 5 Shopify apps on Peter Millar, including Pre-Order, Frequently Bought Together, Peter millar and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Peter Millar. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Peter Millar Shopify store analysis • Outdoor GearSports & Outdoors • Unlikely Dropshipper • Rating: A+

Last updated: