Product pricing: Average price of EGP 150 (range: EGP 35 – EGP 720). Positioned in the premium segment.
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Top markets: EG (51%), US (49%).
Best-selling product: Morando - Wet Cat Food - pate - 400g (EGP 80). Other top sellers include Alpha - Dry Cat Food, Kippy - Wet Cat Food - Pate - 400g, PROCAT - Wet Cat Food - Soft Chunks in Gravy - 100g.
How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.