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Phoeracosmetics

phoeracosmetics.co.za
65/100
EcomScout

Phoeracosmetics receives an EcomScout Rating of S (65/100), ranking #4,334 out of 668,456 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 354.1K visits per year with estimated revenue of $7.5K - $14.5K/mo. It offers 444 products at an average price of ZAR 120.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.5K - $14.5K/mo
Est. Traffic/mo
29.5K
Products
444
Top Market
ZA (100%)
Top Channel
referral (4%)
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Traffic breakdown: referral 4%, direct 3%.

Product pricing: Average price of ZAR 120 (range: ZAR 7 – ZAR 550) — ≈ $6.60 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $40/mo in paid search ($480/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: ZA (100%).

Best-selling product: PHOERA Silky Full Coverage Matt Liquid Foundation (ZAR 189). Other top sellers include PHOERA 9D High Definition Mascara, PHOERA Long lasting Velvet Matte Liquid Lipstick, PHOERA CC+ Cream Tester – Try & Test Your Perfect Shade.

How is the EcomScout Rating calculated? The S grade (65/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cosmetics Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.4M/mo
Total Stores
816
Avg Revenue
$2K/mo
Top 10% Threshold
$36K/mo

Competition Breakdown

41%
36%
15%
4%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cosmetics market generates $1M/month across 816 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cosmetics stores earn $36K+/month
  • This store outperforms 95% of Cosmetics competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
29.9%
Pages/Visit
3.7
Avg. Time on Site
13m 3s
Avg. Product Price
ZAR 120

≈ $6.60 USD

Range: ZAR 7 - ZAR 550

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth75/100
Trustpilot45/100
Marketing Efficiency22/100

Traffic Sources

referral4.4%
direct3.2%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$40

Google Ads estimate

Yearly Ad Budget

$480

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
eyeshadowsEasy320$5.71$15.4K

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇿🇦South Africa
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Phoeracosmetics

Is Phoeracosmetics a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Phoeracosmetics is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Phoeracosmetics safe to buy from? Is it a scam?

Phoeracosmetics has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (65/100).

What is Phoeracosmetics's EcomScout rating and what does it mean?

Phoeracosmetics has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Phoeracosmetics generate?

Phoeracosmetics receives approximately 354.1K visits per year with estimated monthly revenue of $7.5K - $14.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Phoeracosmetics use?

We detected 9 Shopify apps on Phoeracosmetics, including Pre-Order, Frequently Bought Together, Omnisend and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Phoeracosmetics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Phoeracosmetics Shopify store analysis • CosmeticsBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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