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pilatesdirect.com.au

pilatesdirect.com.au
A
52/100
EcomScout

pilatesdirect.com.au receives an EcomScout Rating of A (52/100), ranking #42,921 out of 1,196,152 Shopify stores we track. This Home Decor Home & Garden store attracts 178.5K visits per year with estimated revenue of $56.6K - $124.4K/mo. It offers 42 products at an average price of A$623.

Analysis by EcomScout Research Team · How we calculate ratings

Home DecorHome & GardenFurniture
Est. Revenue/mo
$56.6K - $124.4K/mo
Est. Traffic/mo
14.9K
Products
42
Top Market
AU (60%)
Top Channel
N/A
Est. Ad Spend/mo
$15

Store Intelligence Summary

Product pricing: Average price of A$623 (range: A$16 – A$2,090) — ≈ $411 USD. Positioned in the premium segment.

Ad spend: Estimated $15/mo in paid search ($180/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: AU (60%), US (29%), PH (11%).

Best-selling product: Wall Mounted Springboard | Motion Pilates (A$1,340). Other top sellers include Pilates Ring, Pilates Ball - Small, Hand & Foot Straps | Motion Pilates.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$46.8M/mo
Total Stores
21,416
Avg Revenue
$2K/mo
Top 10% Threshold
$41K/mo

Competition Breakdown

38%
36%
18%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Home Decor market generates $47M/month across 21,416 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •74% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Home Decor stores earn $41K+/month
  • •This store outperforms 95% of Home Decor competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •1066 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Home Decor

Shop95%Block69%Judge.me Product Reviews34%Pre-Order30%

Best Selling Products

Wall Mounted Springboard | Motion Pilates#1

Wall Mounted Springboard | Motion Pilates

A$1,340≈ $884

Pilates Ring#2

Pilates Ring

A$22.50≈ $15

Pilates Ball - Small#3

Pilates Ball - Small

A$15.95≈ $11

Hand & Foot Straps | Motion Pilates#4

Hand & Foot Straps | Motion Pilates

A$32.90≈ $22

Ropes | Motion Pilates#5

Ropes | Motion Pilates

A$29.95≈ $20

Pilates Direct | Reformer Spring#6

Pilates Direct | Reformer Spring

A$79≈ $52

Pilates Direct | Exercise Bands (4 Pack)#7

Pilates Direct | Exercise Bands (4 Pack)

A$49.95≈ $33

Pilates Accessories Pack#8

Pilates Accessories Pack

A$109.95≈ $73

PP-07 Foldable Wood Reformer | Pioneer Pilates#9

PP-07 Foldable Wood Reformer | Pioneer Pilates

A$2,090≈ $1,379

PP-07 Foldable Reformer | Payment Plan (DEPOSIT ONLY)#10

PP-07 Foldable Reformer | Payment Plan (DEPOSIT ONLY)

A$750≈ $495

Analyzing...
Bounce Rate
47.3%
Pages/Visit
6.2
Avg. Time on Site
2m 2s
Avg. Product Price
A$623

≈ $411 USD

Range: A$16 - A$2,090

Rating Breakdown

Business Quality80/100
Revenue Performance65/100
Traffic Growth65/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$15

Google Ads estimate

Yearly Ad Budget

$180

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
reformer pilatesEasy3K$0.81$101

Top Countries

🇦🇺Australia
60.3%
🇺🇸United States
29.0%
🇵🇭Philippines
10.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (18)

Pre-Order0PageFly Landing Page Builder4.9Loox Photo Reviews4.9Infinite OptionsBack in Stock4.9ReCharge SubscriptionsVitals4.9WiserKlaviyo: Email Marketing & SMSJudge.me Product Reviews5.0Mailchimp4.8Form Builder4.8Frequently Bought Together4.9PowerX ‑ Functions CreatorBlock+3 more

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

78
$7.99-4%
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

73
$18.99+15%
Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

70
$24.00+15%
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

68
$9.37+15%
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Frequently Asked Questions About pilatesdirect.com.au

Is pilatesdirect.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, pilatesdirect.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is pilatesdirect.com.au safe to buy from? Is it a scam?

We don't have Trustpilot review data for pilatesdirect.com.au. However, our EcomScout rating is A (52/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is pilatesdirect.com.au's EcomScout rating and what does it mean?

pilatesdirect.com.au has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does pilatesdirect.com.au generate?

pilatesdirect.com.au receives approximately 178.5K visits per year with estimated monthly revenue of $56.6K - $124.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does pilatesdirect.com.au use?

We detected 18 Shopify apps on pilatesdirect.com.au, including Pre-Order, PageFly Landing Page Builder, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against pilatesdirect.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

pilatesdirect.com.au Shopify store analysis • Home Decor • Home & Garden • Unlikely Dropshipper • Rating: A

Last updated: August 12, 2026

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