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piyama.com

piyama.com

Piyama is a female founded sleepwear label, inspiring stylish downtime dressing. Designed in Australia, and ethically made in Bali, Indonesia. Explore pajama sets, nighties, kimonos, bridesmaid gifts and more.

46/100
EcomScout Rating
Rank #12,612 of 126,398
Products
161
Category Rank
#4449
in Apparel

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.0M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $50M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
31.3%
Pages/Visit
3.4
Avg. Time on Site
2m 20s
Avg. Product Price
$75

Range: $2 - $99

Rating Breakdown

Business Quality80/100
Revenue Performance58/100
Traffic Growth45/100
Marketing Efficiency36/100

Traffic Sources

Direct54.7%
Search31.0%
Social10.8%
Referrals2.9%
Paid Referrals0.5%
Mail0.2%

Marketing & Ad Spend

Monthly Ad Spend

$500

Google Ads estimate

Yearly Ad Budget

$6K

Projected annually

Top Countries

🇺🇸United States
97.4%
🇦🇺Australia
1.5%
🇨🇦Canada
1.1%
🇮🇳India
0.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

piyamapiyama pajamaspyamasilk floral robepyjama

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Customer Support

Gorgias

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

84
$8.79+31%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.99+31%
WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

83
$1073.78+31%
YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

78
$1168.24+31%
See all trending Apparel products

Frequently Asked Questions About piyama.com

Is piyama.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, piyama.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is piyama.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for piyama.com. However, our EcomScout rating is B+ (46/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is piyama.com's EcomScout rating and what does it mean?

piyama.com has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does piyama.com generate?

piyama.com receives approximately 482.6K visits per year with estimated monthly revenue of $48.3K - $112.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does piyama.com use?

We detected 1 Shopify apps on piyama.com, including Klaviyo Reviews. The store uses the "2026 Theme" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against piyama.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

piyama.com Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: B+

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