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The Pizza Steel Company

pizzasteel.de
39/100
EcomScout

The Pizza Steel Company receives an EcomScout Rating of B+ (39/100), ranking #21,314 out of 139,202 Shopify stores we track. This Kitchen Home & Garden store attracts 10.0K visits per year with estimated revenue of $1.4K - $3.3K/mo. It offers 5 products at an average price of $70.

Store descriptionBackstahl hergestellt in Europa. Perfekte Pizzen, Brote und Baguettes in Ihrem heimischen Ofen. Holen Sie sich noch heute ihr Pizza Steel – es wird ein Leben lang halten. Kostenloser Versand!

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.4K - $3.3K/mo
Est. Traffic/mo
837
Products
5
Top Market
DE (100%)
Top Channel
N/A
Trustpilot
4.7/5 (493)

Store Intelligence Summary

Product pricing: Average price of $70 (range: $23 – $99). Mid-range pricing strategy.

Customer trust: Trustpilot score 4.7/5 based on 493 reviews. Excellent reputation — customers rate this store highly.

Top markets: DE (100%).

Best-selling product: Das Pizza Stahl + Schaufel kombi ($99.00). Other top sellers include The Pizza Steel - Der Pizza Stahl, Die Pizzaschaufel, Der Teigschneider.

How is the EcomScout Rating calculated? The B+ grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Kitchen Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$6.2M/mo
Total Stores
726
Avg Revenue
$8K/mo
Top 10% Threshold
$191K/mo

Competition Breakdown

17%
36%
21%
9%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Kitchen market generates $6M/month across 726 stores
  • 17% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Kitchen stores earn $191K+/month
  • This store outperforms 96% of Kitchen competitors
  • Low average order value ($0) — consider bundling or upsells
  • 120 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
32.2%
Pages/Visit
3.4
Avg. Time on Site
60s
Avg. Product Price
$70

Range: $23 - $99

Rating Breakdown

Trustpilot90/100
Business Quality76/100
Traffic Growth30/100
Revenue Performance28/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Trustpilot Rating

4.7

493 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
100.0%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

pizzasteelpizzastahlpizza steelbaking steelpizza stahl

Tech Stack & Apps

E-commerce Platform

Shopify

Sales Channels

ShopBuy Button channel

Reviews

TrustpilotStamped.io Product ReviewsTrustpilot

Payment

Shopify Payments

Analytics

Google Analytics

Shopify App

Block

Frequently Asked Questions About The Pizza Steel Company

Is The Pizza Steel Company a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Pizza Steel Company is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is The Pizza Steel Company safe to buy from? Is it a scam?

The Pizza Steel Company has a Trustpilot rating of 4.7/5 based on 493 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (39/100).

What is The Pizza Steel Company's EcomScout rating and what does it mean?

The Pizza Steel Company has an EcomScout rating of B+ (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does The Pizza Steel Company generate?

The Pizza Steel Company receives approximately 10.0K visits per year with estimated monthly revenue of $1.4K - $3.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Pizza Steel Company use?

App detection data for The Pizza Steel Company is being updated. The store uses the "Booster 6.1.4 - music instrument" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Kitchen store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Pizza Steel Company. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchen store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Pizza Steel Company Shopify store analysis • KitchenHome & Garden • Likely Dropshipper • Rating: B+

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