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The Pizza Steel Company

pizzasteel.it
46/100
EcomScout

The Pizza Steel Company receives an EcomScout Rating of B+ (46/100), ranking #16,773 out of 208,054 Shopify stores we track. This Kitchenware Home & Garden store attracts 17.7K visits per year with estimated revenue of $1.6K - $3.6K/mo. It offers 5 products at an average price of $70.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.6K - $3.6K/mo
Est. Traffic/mo
1.5K
Products
5
Top Market
US (52%)
Top Channel
N/A
Trustpilot
4.7/5 (493)

Store Intelligence Summary

Product pricing: Average price of $70 (range: $23 – $99). Mid-range pricing strategy.

0

Customer trust: Trustpilot score 4.7/5 based on 493 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (52%), UA (43%), IT (5%).

Best-selling product: The Pizza Steel + Peel deal ($99). Other top sellers include The Pizza Steel, The Pizza Peel, The Dough Cutter.

How is the EcomScout Rating calculated? The B+ grade (46/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Kitchenware Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$152K/mo
Total Stores
40
Avg Revenue
$4K/mo
Top 10% Threshold
$87K/mo

Competition Breakdown

25%
40%
18%
8%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Kitchenware market generates $0M/month across 40 stores
  • 10% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Kitchenware stores earn $87K+/month
  • This store outperforms 96% of Kitchenware competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
38.5%
Pages/Visit
1.1
0
Avg. Product Price
$70

Range: $23 - $99

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth55/100
Revenue Performance28/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.7

493 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
51.9%
🇺🇦Ukraine
43.1%
🇮🇹Italy
5.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About The Pizza Steel Company

Is The Pizza Steel Company a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Pizza Steel Company is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Pizza Steel Company safe to buy from? Is it a scam?

The Pizza Steel Company has a Trustpilot rating of 4.7/5 based on 493 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (46/100).

What is The Pizza Steel Company's EcomScout rating and what does it mean?

The Pizza Steel Company has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does The Pizza Steel Company generate?

The Pizza Steel Company receives approximately 17.7K visits per year with estimated monthly revenue of $1.6K - $3.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Pizza Steel Company use?

We detected 5 Shopify apps on The Pizza Steel Company, including Shop, Trustpilot, Stamped.io Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Kitchenware store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Pizza Steel Company. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchenware store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Pizza Steel Company Shopify store analysis • KitchenwareHome & Garden • Unlikely Dropshipper • Rating: B+

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