Planet Beauty
planetbeauty.comPlanet Beauty receives an EcomScout Rating of S (82/100), ranking #26 out of 399,748 Shopify stores we track. This Skincare and Haircare Beauty & Personal Care store attracts 2.2M visits per year with estimated revenue of $165.9K - $322.5K/mo. It offers 2.5K+ products at an average price of $40.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 9%, referral 2%.
Product pricing: Average price of $40 (range: $24 – $105). Mid-range pricing strategy.
Ad spend: Estimated $45.4K/mo in paid search ($544.8K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 4.1/5 based on 7,959 reviews. Good standing with customers.
Top markets: US (92%), VN (3%), NL (1%).
Best-selling product: Dermalogica Futurecode Booster ($105). Other top sellers include Olaplex No.6 Bond Smoother 3.3oz + No.7 Bonding Oil 1oz Duo, Goldwell Dualsenses Curls & Waves Intensive Conditioning Serum 12-Pack, Olivia Garden CurlyHair Splash Dual Bristle Vented Brush - Green.
Skincare and Haircare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare and Haircare market generates $0M/month across 79 stores
- •8% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Skincare and Haircare stores earn $30K+/month
- •This store outperforms 82% of Skincare and Haircare competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Skincare and Haircare
Best Selling Products
#1Dermalogica Futurecode Booster
$105
#2Olaplex No.6 Bond Smoother 3.3oz + No.7 Bonding Oil 1oz Duo
$64
#3Goldwell Dualsenses Curls & Waves Intensive Conditioning Serum 12-Pack
$93
#4Olivia Garden CurlyHair Splash Dual Bristle Vented Brush - Green
$28.95
#5Olivia Garden CurlyHair Splash Single Bristle Vented Brush - Purple
$28.95
#6Olivia Garden CurlyHair Splash Wide Bristle Vented Brush - Pink
$28.95
#7Phyto PLAGE Shampoo + Icon Protective Oil Duo
$60
#8Tanning Club Browning Lotion
$28
#9Tanning Club Royal Tanning Balm
$32
#10Tanning Club Everyday Sunscreen SPF 30
$28
Range: $24 - $105
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$45K
Google Ads estimate
Yearly Ad Budget
$545K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| sephoraEasy | 1500K | $0.14 | $138.0K |
| ultaEasy | 1420K | $0.26 | $265.7K |
| ulta beautyEasy | 193K | $0.31 | $35.6K |
| sally beautyEasy | 140K | $0.21 | $14.7K |
| beauty | 76K | $0.49 | $1.5K |
Trustpilot Rating
7,959 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- Strong marketing efficiency and ROI
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Trustpilot
PageFly Landing Page Builder
Loox Photo Reviews
VitalsSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
Frequently Asked Questions About Planet Beauty
Is Planet Beauty a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Planet Beauty is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.
Is Planet Beauty safe to buy from? Is it a scam?
Planet Beauty has a Trustpilot rating of 4.1/5 based on 7,959 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (82/100).
What is Planet Beauty's EcomScout rating and what does it mean?
Planet Beauty has an EcomScout rating of S (82/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Planet Beauty generate?
Planet Beauty receives approximately 2.2M visits per year with estimated monthly revenue of $165.9K - $322.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Planet Beauty use?
We detected 21 Shopify apps on Planet Beauty, including LoyaltyLion, ReCharge Subscriptions, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare and Haircare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Planet Beauty. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare and Haircare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.