Playchessup
playchessup.comPlaychessup receives an EcomScout Rating of A+ (57/100), ranking #5,685 out of 138,761 Shopify stores we track. This Hobby Niche store attracts 2.5M visits per year with estimated revenue of $652.5K - $1.5M/mo. It offers 18 products at an average price of $202.
Store descriptionAs seen on Shark Tank! The new electronic smart chess board. Learn with the onboard AI, pushing your game to the next level. Let friends and family use ChessUp's AI assistance to level the playing field and play face to face!
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 43%, Social 37%, Direct 18%, Paid Referrals 2%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $202 (range: $40 – $490). Positioned in the premium segment.
Ad spend: Estimated $126/mo in paid search ($1.5K/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: US (36%), GB (5%), BR (4%).
Best-selling product: ChessUp 2 Smart Chess Board ($349.99). Other top sellers include Carry Bag and Piece Sacks for ChessUp 2, Promotion Pack for ChessUp 2, Checkers for ChessUp 2.
Hobby Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Hobby market generates $8M/month across 846 stores
- •15% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Hobby stores earn $164K+/month
- •This store outperforms 94% of Hobby competitors
- •Low average order value ($0) — consider bundling or upsells
- •127 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
Range: $40 - $490
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$126
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| electronic chess boardEasy | 750 | $0.43 | $17 |
| chess.com boardEasy | 360 | - | - |
| chess.com chessboardEasy | 320 | - | - |
| chess up | 180 | - | - |
| chess board that moves by itselfEasy | 135 | $0.73 | - |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
Advanced Predictive Search
Klaviyo Reviews
Gallerify ‑ Shop the look0E-commerce Platform
ShopifySales Channels
Payment
Shopify PaymentsStore Design
Reviews
Upsell
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About Playchessup
Is Playchessup a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Playchessup is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Playchessup safe to buy from? Is it a scam?
We don't have Trustpilot review data for Playchessup. However, our EcomScout rating is A+ (57/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Playchessup's EcomScout rating and what does it mean?
Playchessup has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Playchessup generate?
Playchessup receives approximately 2.5M visits per year with estimated monthly revenue of $652.5K - $1.5M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Playchessup use?
We detected 3 Shopify apps on Playchessup, including Advanced Predictive Search, Klaviyo Reviews, Gallerify ‑ Shop the look. The store uses the "Updated copy of Updated copy of Impact" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Hobby store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Playchessup. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hobby store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.