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Plenaire

plenaire.co

Derived from the French expression for 'in the open air', Plenaire is an ethical and sustainable UK made skincare brand that encourages emotional well-being.

38/100
EcomScout Rating
Rank #20,956 of 120,148
Products
24
Category Rank
#12150
in Skincare

Skincare Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$9.6M/mo
Total Stores
7,392
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

42%
48%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare market generates $10M/month across 7,392 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 90% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skincare stores earn $11K+/month
  • This store outperforms 89% of Skincare competitors
  • Cleansers shows highest opportunity with $1,540 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 102 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.6%
Pages/Visit
1.3
Avg. Time on Site
4s
Avg. Product Price
$27

Range: $16 - $49

Rating Breakdown

Trustpilot85/100
Business Quality76/100
Traffic Growth30/100
Revenue Performance26/100
Marketing Efficiency7/100

Traffic Sources

Direct55.9%
Search29.5%
Referrals7.9%
Social4.6%
Paid Referrals1.9%
Mail0.1%

Trustpilot Rating

4.9

98 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇳India
71.1%
🇺🇸United States
21.9%
🇫🇷France
7.1%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

plenairenorse organicsglycolic acid tonerface cleanseracne treatment

Tech Stack & Apps

Browse All Apps →

CDN

jsDelivr

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Payment

Shopify Payments

Forms

Shopify Forms

Trending Skincare Products

Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.

Glow Recipe Watermelon Niacinamide Dew Drops, Travel Size, Korean Niacinamide Serum Drops, Hydrating Face Serum + Primer & Liquid Highlighter, Hyaluronic Acid, Dewy Glow (15ml)

Glow Recipe Watermelon Niacinamide Dew Drops, Travel Size, Korean Niacinamide Serum Drops, Hydrating Face Serum + Primer & Liquid Highlighter, Hyaluronic Acid, Dewy Glow (15ml)

80
$20.00+81%
Glow Recipe PHA + BHA Face Toner, Korean Exfoliating Toner for Pores, Gentle Chemical Exfoliant + Hydrating Toner, Watermelon, Cactus Water + Glycerin (150ml)

Glow Recipe PHA + BHA Face Toner, Korean Exfoliating Toner for Pores, Gentle Chemical Exfoliant + Hydrating Toner, Watermelon, Cactus Water + Glycerin (150ml)

78
$36.00+42%
grace & stella Retinol Under Eye Patches for Puffy Eyes & Dark Circles - Restoring Gel Under Eye Masks with Hyaluronic Acid - Birthday Gifts for Women, Bachelorette Party Favors (Purple, 24 Pairs)

grace & stella Retinol Under Eye Patches for Puffy Eyes & Dark Circles - Restoring Gel Under Eye Masks with Hyaluronic Acid - Birthday Gifts for Women, Bachelorette Party Favors (Purple, 24 Pairs)

76
$17.95+14%
The Ordinary Natural Moisturizing Factors + Hyaluronic Acid, Lightweight Hydrator for Skin Barrier Support & Hydration

The Ordinary Natural Moisturizing Factors + Hyaluronic Acid, Lightweight Hydrator for Skin Barrier Support & Hydration

69
$9.62
See all trending Skincare products

Frequently Asked Questions About Plenaire

Is Plenaire a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Plenaire is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Plenaire safe to buy from? Is it a scam?

Plenaire has a Trustpilot rating of 4.9/5 based on 98 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B (38/100).

What is Plenaire's EcomScout rating and what does it mean?

Plenaire has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Plenaire generate?

Plenaire receives approximately 40.6K visits per year with estimated monthly revenue of $2.7K - $6.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Plenaire use?

We detected 3 Shopify apps on Plenaire, including Klaviyo Reviews, Checkout Buddy, Quake AI Chadbot: Fastest Ever. The store uses the "Plenaire - Erik Storetasker -2023 | v1.0.1 -nnn" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Plenaire. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Plenaire Shopify store analysis • SkincareBeauty & Personal Care • Likely Dropshipper • Rating: B

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