Police Direct
policedirect.co.ukShop Police Clothing & Equipment, Everything from British Police Uniforms, boots, to duty belt accessories. Police Direct offers quality gear for Police & security officers, collectors, and outdoor use. Discover affordable, durable police surplus and security equipment today.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 85% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1POLICE Tornado Fleece - Radio Loops
$13.99
#2POLICE Tornado Fleece - Klickfast dock
$13.99
#3Soft Shell Jacket
$15.99
#4Police Embroidered Wicking T-Shirt (Sleeve Loops)
$6.99
#5Hawk / Cooneen Body Armour Cover
$11.99
#6Black Keela Microfleece
$11.99
#7Police Hook & Loop Set
$7.99
#8Lightweight Bomber Jacket - Badged
$12.99
#9Soft Shell Jacket
$13.99
#10Model 387 Hi Vis Gore-Tex Bomber - Klickfast Docks
$7.99
Range: $7 - $16
Rating Breakdown
Traffic Sources
Trustpilot Rating
35 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Marquee0
Annoucement Bar‑Marquee Slider0Pre-Order
E-commerce Platform
ShopifySales Channels
Reviews
Payment
Shopify PaymentsAnalytics
Google AnalyticsSimilar Stores
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Frequently Asked Questions About Police Direct
Is Police Direct a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Police Direct is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Police Direct safe to buy from? Is it a scam?
Police Direct has a Trustpilot rating of 4.5/5 based on 35 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B (35/100).
What is Police Direct's EcomScout rating and what does it mean?
Police Direct has an EcomScout rating of B (35/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Police Direct generate?
Police Direct receives approximately 15.4K visits per year with estimated monthly revenue of $354 - $826/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Police Direct use?
We detected 2 Shopify apps on Police Direct, including Marquee, Annoucement Bar‑Marquee Slider. The store uses the "Current Site" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Police Direct. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.