Back to Stores
ponchooutdoors.com homepage screenshot

ponchooutdoors.com

ponchooutdoors.com
70/100
EcomScout

ponchooutdoors.com receives an EcomScout Rating of S (70/100), ranking #731 out of 138,548 Shopify stores we track. This Apparel Retail store attracts 7.0M visits per year with estimated revenue of $1.0M - $2.4M/mo. It offers 432 products at an average price of $85.

Store descriptionLightweight, breathable, and quick-drying. Poncho shirts keep you cool all day from on the water to in the field.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.0M - $2.4M/mo
Est. Traffic/mo
583.6K
Products
432
Top Market
US (95%)
Top Channel
Search (42%)
Trustpilot
3.7/5 (7)

Store Intelligence Summary

Traffic breakdown: Search 42%, Direct 28%, Social 18%, Mail 7%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $85 (range: $30 – $110). Mid-range pricing strategy.

Ad spend: Estimated $5.9K/mo in paid search ($70.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 7 reviews. Good standing with customers.

Top markets: US (95%), FR (1%), DE (1%).

Best-selling product: The Blue Goose ($89.95). Other top sellers include The Odessa, The Bandera, The Snowcat.

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.5M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 85% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
44.7%
Pages/Visit
6.8
Avg. Time on Site
2m 10s
Avg. Product Price
$85

Range: $30 - $110

Rating Breakdown

Business Quality80/100
Revenue Performance78/100
Traffic Growth65/100
Marketing Efficiency65/100
Trustpilot55/100

Traffic Sources

Search42.5%
Direct28.5%
Social17.5%
Mail6.6%
Paid Referrals2.9%
Referrals0.8%

Marketing & Ad Spend

Monthly Ad Spend

$6K

Google Ads estimate

Yearly Ad Budget

$71K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
ponchoEasy37K$2.72$4.4K
flannel shirtsEasy23K$0.97$2.5K
flannelsEasy16K$0.51$766
pancho11K$0.65$90
flannel shirtEasy8K$0.96$6.7K

Trustpilot Rating

3.7

7 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
95.0%
🇫🇷France
0.7%
🇩🇪Germany
0.6%
🇻🇳Vietnam
0.4%
🇵🇭Philippines
0.3%

Analysis

Strengths

  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Top Keywords

poncho shirtsponchoponcho outdoorsponchooutdoorsponcho discount code

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyoMailchimp

Payment

Shopify Payments

Pre-Order

Pre-Order

Analytics

Microsoft ClarityGoogle Analytics

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Wide Leg Pants for Women Flowy Palazzo Drawstring Elastic Waist Trousers with Pockets Summer Beach Vacation Clothes

Wide Leg Pants for Women Flowy Palazzo Drawstring Elastic Waist Trousers with Pockets Summer Beach Vacation Clothes

84
$17.99+30%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.98+30%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.98+30%
Summer Dresses for Women 2026 Elegant Classy Spring A Line Business Casual Work Graduation Cocktail Short Dress

Summer Dresses for Women 2026 Elegant Classy Spring A Line Business Casual Work Graduation Cocktail Short Dress

83
$39.99+130%
See all trending Apparel products

Frequently Asked Questions About ponchooutdoors.com

Is ponchooutdoors.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, ponchooutdoors.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is ponchooutdoors.com safe to buy from? Is it a scam?

ponchooutdoors.com has a Trustpilot rating of 3.7/5 based on 7 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (70/100).

What is ponchooutdoors.com's EcomScout rating and what does it mean?

ponchooutdoors.com has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does ponchooutdoors.com generate?

ponchooutdoors.com receives approximately 7.0M visits per year with estimated monthly revenue of $1.0M - $2.4M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does ponchooutdoors.com use?

We detected 1 Shopify apps on ponchooutdoors.com, including Klaviyo Reviews. The store uses the "Poncho v2" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against ponchooutdoors.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

ponchooutdoors.com Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

Last updated: