Back to Stores
Popular homepage screenshot
58/100
EcomScout

Popular receives an EcomScout Rating of A+ (58/100), ranking #6,201 out of 199,057 Shopify stores we track. This Jewelry Retail store attracts 458.4K visits per year with estimated revenue of $186.1K - $434.2K/mo. It offers 2.5K+ products at an average price of $160.

Store descriptionLargest expertly curated selection of fine jewelry in New York City since 1988. Shop collections of unique, superlatively crafted pieces; perpetually in-style. Choose from one of our signature designs of fine jewelry or have our experts craft you something truly one of a kind: imagined by you and transformed by us.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$186.1K - $434.2K/mo
Est. Traffic/mo
38.2K
Products
2.5K+
Top Market
US (37%)
Top Channel
SearchOrganic (61%)
Trustpilot
3.1/5 (3)

Store Intelligence Summary

Traffic breakdown: SearchOrganic 61%, Direct 32%, SearchPaid 3%, SocialOrganic 2%.

Product pricing: Average price of $160 (range: $160 – $160). Positioned in the premium segment.

Customer trust: Trustpilot score 3.1/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (37%), GE (9%), PL (5%).

Best-selling product: Miami Cuban Link Chain (Silver; White) ($160.00). Other top sellers include Spiga / Square Wheat Chain (14K), Miami Cuban Link Chain (Yellow Silver), [Solid] Italian Cuban/Open Curb Chain (14K).

How is the EcomScout Rating calculated? The A+ grade (58/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Jewelry Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$25.4M/mo
Total Stores
16,298
Avg Revenue
$2K/mo
Top 10% Threshold
$8K/mo

Competition Breakdown

35%
57%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Jewelry market generates $25M/month across 16,298 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Jewelry stores earn $8K+/month
  • This store outperforms 80% of Jewelry competitors
  • Earrings shows highest opportunity with $1,579 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 149 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
37.4%
Pages/Visit
3.0
Avg. Time on Site
47s
Avg. Product Price
$160

Range: $160 - $160

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth45/100
Trustpilot45/100
Marketing Efficiency28/100

Traffic Sources

SearchOrganic60.9%
Direct31.5%
SearchPaid3.4%
SocialOrganic2.2%
Referrals2.0%
SocialPaid0.0%
GenAi0.0%
Affiliate0.0%

Trustpilot Rating

3.1

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
37.1%
🌍GE
9.5%
🇵🇱Poland
5.4%
🇦🇺Australia
5.3%
🇫🇮Finland
4.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

popular jewelry nycpopular jewelrysmall business silver jewlery new yorkბიჭის ოქროს სამაჯურებიmillennium eye jewelry

Tech Stack & Apps

Browse All Apps →

CDN

jsDelivrFastly

E-commerce Platform

Shopify

Sales Channels

Shop

Advertising

Snapchat PixelMicrosoft Advertising

Back in Stock

Back in Stock

Payment

Shopify Payments

Trending Jewelry Products

Products gaining popularity in Jewelry right now, based on Amazon & Google Trends data.

Gold Stackable Rings Set for Women, Gold Plated Chunky Crystal Finger Midi Stacking Rings, Dainty Statement Thumb Knuckle Rings Pack for Gift, Multiple Sizes Jewelry

Gold Stackable Rings Set for Women, Gold Plated Chunky Crystal Finger Midi Stacking Rings, Dainty Statement Thumb Knuckle Rings Pack for Gift, Multiple Sizes Jewelry

100
$7.97+203%
Golden Silvery Black Kunckle Rings Set for Women, Dainty Simple Trendy Cute Stackable Finger Rings Pack, Perfect for Stacking Layering on Thumb and Knuckle, Mixed Size, Jewelry Gift

Golden Silvery Black Kunckle Rings Set for Women, Dainty Simple Trendy Cute Stackable Finger Rings Pack, Perfect for Stacking Layering on Thumb and Knuckle, Mixed Size, Jewelry Gift

95
$7.97+109%
Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated

Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated

95
$54.90+109%
Butterfly Birthstone Crystal Necklace Mother's Day Present for Women Silver Tone Pendant Jewelry Made with Austrian Crystals Anniversary Birthday Gift 18"+2"

Butterfly Birthstone Crystal Necklace Mother's Day Present for Women Silver Tone Pendant Jewelry Made with Austrian Crystals Anniversary Birthday Gift 18"+2"

94
$39.99+290%
See all trending Jewelry products

Frequently Asked Questions About Popular

Is Popular a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Popular is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Popular safe to buy from? Is it a scam?

Popular has a Trustpilot rating of 3.1/5 based on 3 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (58/100).

What is Popular's EcomScout rating and what does it mean?

Popular has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Popular generate?

Popular receives approximately 458.4K visits per year with estimated monthly revenue of $186.1K - $434.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Popular use?

We detected 2 Shopify apps on Popular, including Squirai: Promotion Popup, Judge.me Ali Reviews Importer. The store uses the "Kagami 6.12.1" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Jewelry store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Popular. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Jewelry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Popular Shopify store analysis • JewelryRetail • Unlikely Dropshipper • Rating: A+

Last updated: