Traffic breakdown: direct 29%, referral 7%.
Product pricing: Average price of $66 (range: $2 – $220). Mid-range pricing strategy.
Ad spend: Estimated $192/mo in paid search ($2.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (97%), SG (3%).
Best-selling product: Auto Tire Deflators ($69.95). Other top sellers include Whitney OG Bracket for 5 lb Steel Propane Tanks, Air Tank Boot Power Tank - 10 lb., 15 lb., 20 lb., Strato LOCKER Bracket for 4.25 lb, 10 lb, 11 lb Steel Propane Tanks.
How is the EcomScout Rating calculated? The B+ grade (42/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.