prettylittlething.com
prettylittlething.comShop the latest in women's fashion and accessories with PrettyLittleThing, the generation-defining style source for every kind of It Girl.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $50M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 85% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Range: $5 - $222
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$224
Google Ads estimate
Yearly Ad Budget
$3K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| prettylittlething.com | 750 | $0.58 | $110 |
| pretty lil thing | 400 | $1.34 | - |
| what size is a 10Easy | 90 | - | - |
| prettylittlething clothingEasy | 44 | - | - |
| prettylittle thing us | 44 | $0.85 | - |
Trustpilot Rating
109,373 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Product catalog quality is poor
Recommendations
- Enhance product descriptions, add more images, and expand catalog
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
New Arrivals MaestroAnalytics
Google Analytics
Google Tag ManagerE-commerce Platform
Video
Back in Stock
Similar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets
YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses
Frequently Asked Questions About prettylittlething.com
Is prettylittlething.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, prettylittlething.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is prettylittlething.com safe to buy from? Is it a scam?
prettylittlething.com has a Trustpilot rating of 3.3/5 based on 109,373 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (71/100).
What is prettylittlething.com's EcomScout rating and what does it mean?
prettylittlething.com has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does prettylittlething.com generate?
prettylittlething.com receives approximately 61.1M visits per year with estimated monthly revenue of $1.9M - $4.2M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does prettylittlething.com use?
We detected 1 Shopify apps on prettylittlething.com, including New Arrivals Maestro. The store uses the "#ffffff" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against prettylittlething.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.