PrettyPolish
prettypolish.nlPrettyPolish receives an EcomScout Rating of B+ (44/100), ranking #52,792 out of 888,461 Shopify stores we track. This Nail Care Beauty & Personal Care store attracts 81.1K visits per year with estimated revenue of $2.0K - $4.0K/mo. It offers 1.1K products at an average price of €15.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of €15 (range: €5 – €30) — ≈ $16 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $22/mo in paid search ($264/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.9/5 based on 9 reviews. Good standing with customers.
Top markets: NL (61%), BE (39%).
Best-selling product: Victoria Vynn Top Coat | Oh! My Gloss No Wipe - 8 ml (€9.90). Other top sellers include Victoria Vynn Acid Primer, Victoria Vynn Top Coat | Oh! My Gloss No Wipe - 15 ml, By Djess No Wipe | Glossy Top - 15 ml.
Nail Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Nail Care market generates $1M/month across 642 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •78% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Nail Care stores earn $28K+/month
- •This store outperforms 93% of Nail Care competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Nail Care
Best Selling Products
#1Victoria Vynn Top Coat | Oh! My Gloss No Wipe - 8 ml
€9.90≈ $11
#2Victoria Vynn Acid Primer
€6.95≈ $7.58
#3Victoria Vynn Top Coat | Oh! My Gloss No Wipe - 15 ml
€16.95≈ $18
#4By Djess No Wipe | Glossy Top - 15 ml
€14.95≈ $16
#5Victoria Vynn Nail Prep 15ML
€4.75≈ $5.18
#6Victoria Vynn Build Gel - Base
€9.90≈ $11
#7Victoria Vynn Build Gel 15 ml | 03 Soft Pink
€11.95≈ $13
#8Victoria Vynn Build Gel 50 ml | 03 Soft Pink
€29.95≈ $33
#9Victoria Vynn MEGA Base | Clear | 8 ml
€9.90≈ $11
#10Victoria Vynn MEGA Base | Clear | 15ml
€16.95≈ $18
≈ $16 USD
Range: €5 - €30
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$22
Google Ads estimate
Yearly Ad Budget
$264
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| pretty in polishEasy | 290 | $2.82 | - |
Trustpilot Rating
9 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About PrettyPolish
Is PrettyPolish a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, PrettyPolish is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is PrettyPolish safe to buy from? Is it a scam?
PrettyPolish has a Trustpilot rating of 3.9/5 based on 9 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (44/100).
What is PrettyPolish's EcomScout rating and what does it mean?
PrettyPolish has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does PrettyPolish generate?
PrettyPolish receives approximately 81.1K visits per year with estimated monthly revenue of $2.0K - $4.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does PrettyPolish use?
We detected 10 Shopify apps on PrettyPolish, including Searchanise, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Nail Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against PrettyPolish. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nail Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.