princesshighway.com.au
princesshighway.com.auprincesshighway.com.au receives an EcomScout Rating of A+ (57/100), ranking #14,766 out of 1,072,499 Shopify stores we track. This Apparel Retail store attracts 7.7M visits per year with estimated revenue of $351.4K - $803.2K/mo. It offers 1.9K products at an average price of A$67.
Store descriptionDiscover the Australian label Princess Highway, which brings vintage-inspired charm, timeless prints, and flattering fits to fashion lovers.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Direct 25%, SearchOrganic 23%, SearchPaid 19%, Mail 11%. High direct traffic suggests strong brand recognition.
Product pricing: Average price of A$67 (range: A$20 – A$174) — ≈ $45 USD. Mid-range pricing strategy.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: AU (73%), US (21%), CA (1%).
Best-selling product: Strawberry Scrub Set (A$120). Other top sellers include Odessa Knit Top, Sunflower Scrub Set, Demi Cord Pinafore Dress.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Strawberry Scrub Set
A$120≈ $79
#2Odessa Knit Top
A$88≈ $58
#3Sunflower Scrub Set
A$120≈ $79
#4Demi Cord Pinafore Dress
A$79≈ $52
#5Charlie Girl Cord Skirt
A$67.20≈ $44
#6Noni Tapered Cord Pant
A$52≈ $34
#7Amora Heart Knit Top
A$59≈ $39
#8Charlie Girl Cord Jean
A$86.40≈ $57
#9Kaya Mini Skirt
A$20≈ $13
#10Kayla Ruffle Blouse
A$39≈ $26
≈ $45 USD
Range: A$20 - A$174
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| outfits cottagecore fashion | 135 | - | - |
| petite luxury brands | 28 | - | - |
| princes highway | 28 | - | - |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
C: Mega Menu
Klaviyo ReviewsE-commerce Platform
ShopifySales Channels
Email Marketing
Payment
Shopify PaymentsAnalytics
Google AnalyticsCountdown
Similar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Men's Crew T-Shirts, Multipack, Style G1100
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress
Men's Crew T-Shirts, Multipack, Style G1100
Frequently Asked Questions About princesshighway.com.au
Is princesshighway.com.au a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, princesshighway.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is princesshighway.com.au safe to buy from? Is it a scam?
We don't have Trustpilot review data for princesshighway.com.au. However, our EcomScout rating is A+ (57/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is princesshighway.com.au's EcomScout rating and what does it mean?
princesshighway.com.au has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does princesshighway.com.au generate?
princesshighway.com.au receives approximately 7.7M visits per year with estimated monthly revenue of $351.4K - $803.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does princesshighway.com.au use?
We detected 2 Shopify apps on princesshighway.com.au, including C: Mega Menu, Klaviyo Reviews. The store uses the "Sunrise" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against princesshighway.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.