Privateblends
privateblends.com.auPrivateblends receives an EcomScout Rating of S (75/100), ranking #850 out of 899,039 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 5.9M visits per year with estimated revenue of $378.8K - $736.6K/mo. It offers 2.5K+ products at an average price of A$62.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 37%, direct 31%, paid 11%, social 9%.
Product pricing: Average price of A$62 (range: A$29 – A$95) — ≈ $41 USD. Mid-range pricing strategy.
Ad spend: Estimated $35/mo in paid search ($420/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.8/5 based on 34 reviews. Good standing with customers.
Top markets: AU (81%), US (5%), AE (2%).
Best-selling product: Khamrah 100ml EDP By Lattafa (A$55). Other top sellers include Liquid Brun 100ml EDP By French Avenue, Eclaire 100ml EDP by Lattafa, Vulcan Feu 100ml EDP By French Avenue.
Fragrances Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Fragrances market generates $11M/month across 2,067 stores
- •11% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Fragrances stores earn $110K+/month
- •This store outperforms 95% of Fragrances competitors
- •Low average order value ($0) — consider bundling or upsells
- •223 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Fragrances
Best Selling Products
#1Khamrah 100ml EDP By Lattafa
A$55≈ $36
#2Liquid Brun 100ml EDP By French Avenue
A$69≈ $46
#3Eclaire 100ml EDP by Lattafa
A$49≈ $32
#4Vulcan Feu 100ml EDP By French Avenue
A$69≈ $46
#5Angham 100ml EDP By Lattafa
A$69≈ $46
#6Khamrah Qahwa (Coffee) 100ml EDP by Lattafa
A$59≈ $39
#7Marwa 100ml EDP by Arabiyat Prestige
A$69≈ $46
#8Hareem Al Sultan Gold by Khadlaj Perfumes For Women
A$59≈ $39
#9Badee Al Oud Honor & Glory 100ml EDP - Lattafa
A$49≈ $32
#10Jean Lowe Azure 100ml EDP by Maison Al Hambra
A$59≈ $39
≈ $41 USD
Range: A$29 - A$95
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$35
Google Ads estimate
Yearly Ad Budget
$420
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| fragrance | 24K | $0.91 | $12.9K |
Trustpilot Rating
34 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Similar Stores
View all →Trending Fragrances Products
Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.
eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz
Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special
Frequently Asked Questions About Privateblends
Is Privateblends a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Privateblends is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Privateblends safe to buy from? Is it a scam?
Privateblends has a Trustpilot rating of 3.8/5 based on 34 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (75/100).
What is Privateblends's EcomScout rating and what does it mean?
Privateblends has an EcomScout rating of S (75/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Privateblends generate?
Privateblends receives approximately 5.9M visits per year with estimated monthly revenue of $378.8K - $736.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Privateblends use?
We detected 6 Shopify apps on Privateblends, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Fragrances store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Privateblends. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.