Back to Stores
proovtest.com homepage screenshot

proovtest.com

proovtest.com
58/100
EcomScout

proovtest.com receives an EcomScout Rating of A+ (58/100), ranking #5,145 out of 138,586 Shopify stores we track. This Wellness Healthcare store attracts 1.3M visits per year with estimated revenue of $112.5K - $262.5K/mo. It offers 32 products at an average price of $72.

Store descriptionOur medical-quality fertility diagnostic testing and support can increase your chances of pregnancy by up to 75%. Get pregnant faster with Proov. Shop Directly.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$112.5K - $262.5K/mo
Est. Traffic/mo
108.8K
Products
32
Top Market
US (37%)
Top Channel
Search (73%)
Trustpilot
2.6/5 (4)

Store Intelligence Summary

Traffic breakdown: Search 73%, Direct 16%, Referrals 7%, Mail 4%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $72 (range: $10 – $399). Mid-range pricing strategy.

Ad spend: Estimated $1.7K/mo in paid search ($20.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.6/5 based on 4 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (37%), GB (8%), VN (7%).

Best-selling product: Confirm Ovulation PdG Test Kit ($29.99). Other top sellers include Proov Complete Fertility Testing System, Predict & Confirm™ Successful Ovulation, At Home Sperm Test for Male Fertility.

How is the EcomScout Rating calculated? The A+ grade (58/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wellness Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$53.9M/mo
Total Stores
2,068
Avg Revenue
$26K/mo
Top 10% Threshold
$263K/mo

Competition Breakdown

26%
27%
13%
26%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wellness market generates $54M/month across 2,068 stores
  • 26% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Wellness stores earn $263K+/month
  • This store outperforms 90% of Wellness competitors
  • Low average order value ($0) — consider bundling or upsells
  • 540 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
50.5%
Pages/Visit
2.1
Avg. Time on Site
57s
Avg. Product Price
$72

Range: $10 - $399

Rating Breakdown

Business Quality80/100
Revenue Performance61/100
Marketing Efficiency60/100
Traffic Growth55/100
Trustpilot35/100

Traffic Sources

Search73.5%
Direct15.7%
Referrals7.2%
Mail3.5%
Social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$20K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
progesterone creamEasy3K$0.64$37
fertility testEasy2K$1.64$2.3K
sperm count test2K$0.59$152
proov progesterone testEasy2K--
mira ovulation trackerEasy1K--

Trustpilot Rating

2.6

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
37.3%
🇬🇧United Kingdom
8.1%
🇻🇳Vietnam
7.3%
🇨🇦Canada
6.4%
🇦🇺Australia
4.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

proovat home fertility testproov testsperm motilitywhat are the chances of getting pregnant when ovulating

Tech Stack & Apps

Browse All Apps →

Analytics

Google Analytics

E-commerce Platform

Shopify

Reviews

TrustpilotLoox Photo ReviewsReviews.io

Sales Channels

Shop

Customer Support

Gorgias

Subscriptions

ReChargeReCharge Subscriptions

Trending Wellness Products

Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.

Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets

Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets

70
$8.68+7%
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

69
$9.99+21%
Lagunamoon Essential Oils Aromatherapy Set - 6 Oils for Diffusers, Home Care, Candle Making Scents, Fragrance, Humidifiers, Gifts - Peppermint, Tea Tree, Lavender, Eucalyptus, Orange (10mL)

Lagunamoon Essential Oils Aromatherapy Set - 6 Oils for Diffusers, Home Care, Candle Making Scents, Fragrance, Humidifiers, Gifts - Peppermint, Tea Tree, Lavender, Eucalyptus, Orange (10mL)

69
$9.95+24%
Nature's Bounty Magnesium 500 mg Tablets, High Potency Magnesium Supplement for Bone & Muscle Health, Whole Body Support, 200 Count (Pack of 1)

Nature's Bounty Magnesium 500 mg Tablets, High Potency Magnesium Supplement for Bone & Muscle Health, Whole Body Support, 200 Count (Pack of 1)

68
$7.47+7%
See all trending Wellness products

Frequently Asked Questions About proovtest.com

Is proovtest.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, proovtest.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is proovtest.com safe to buy from? Is it a scam?

proovtest.com has a Trustpilot rating of 2.6/5 based on 4 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (58/100).

What is proovtest.com's EcomScout rating and what does it mean?

proovtest.com has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does proovtest.com generate?

proovtest.com receives approximately 1.3M visits per year with estimated monthly revenue of $112.5K - $262.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does proovtest.com use?

We detected 2 Shopify apps on proovtest.com, including Klaviyo Reviews, Consentmo GDPR Compliance. The store uses the "proov-shopify-site/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wellness store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against proovtest.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

proovtest.com Shopify store analysis • WellnessHealthcare • Unlikely Dropshipper • Rating: A+

Last updated: