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Proper Pasty Company Ltd

properpasty.co.uk
67/100
EcomScout

Proper Pasty Company Ltd receives an EcomScout Rating of S (67/100), ranking #1,676 out of 138,507 Shopify stores we track. This Meal Delivery Food & Beverage store attracts 1.1M visits per year with estimated revenue of $152.6K - $381.5K/mo. It offers 86 products at an average price of $36.

Store descriptionOrder in confidence from a Proper Cornish Pasty Company! Our products are 100% Cornish made from Cornish produce and hand crimped by Cornish people. Choose from over 20 different delicious meat, vegetarian or vegan flavours, buy your Cornish Pasties by post online or in bulk through our wholesale department.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$152.6K - $381.5K/mo
Est. Traffic/mo
88.7K
Products
86
Top Market
GB (100%)
Top Channel
Search (39%)
Trustpilot
4.7/5 (2,110)

Store Intelligence Summary

Traffic breakdown: Search 39%, Social 31%, Direct 23%, Mail 3%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $36 (range: $19 – $47). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $65/mo in paid search ($780/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.7/5 based on 2,110 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (100%).

Best-selling product: Pick Your Own Pasties by Post (10) ($46.99). Other top sellers include Fowey Cornish Pasty & Cream Tea Hamper for 4 (CTP), 8 Giant Cornish Pasties & 4 Jumbo Sausage Rolls, Cornish Pasties by Post (10) 283g Medium.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Meal Delivery Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.6M/mo
Total Stores
282
Avg Revenue
$9K/mo
Top 10% Threshold
$159K/mo

Competition Breakdown

15%
37%
26%
7%
15%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Meal Delivery market generates $3M/month across 282 stores
  • 15% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Meal Delivery stores earn $159K+/month
  • This store outperforms 94% of Meal Delivery competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
55.3%
Pages/Visit
2.2
Avg. Time on Site
1m 10s
Avg. Product Price
$36

Range: $19 - $47

Rating Breakdown

Trustpilot100/100
Business Quality75/100
Revenue Performance71/100
Traffic Growth60/100
Marketing Efficiency22/100

Traffic Sources

Search39.1%
Social31.3%
Direct22.8%
Mail2.9%

Marketing & Ad Spend

Monthly Ad Spend

$65

Google Ads estimate

Yearly Ad Budget

$780

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
up pasty360--
pasty companyEasy135--
frozen pastyEasy110--
pasty restaurantsEasy44--
pasty cornishEasy44$0.61-

Trustpilot Rating

4.7

2,110 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Top Keywords

cornish pastygiant cornish pasty recipethe cornish companycornish pasty companycornish pasties by post uk

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Reviews

TrustpilotYotpo Reviews & UGCYotpoTrustpilot

CDN

AWS CloudFront

Payment

Shopify PaymentsPayPal

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Frequently Asked Questions About Proper Pasty Company Ltd

Is Proper Pasty Company Ltd a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Proper Pasty Company Ltd is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Proper Pasty Company Ltd safe to buy from? Is it a scam?

Proper Pasty Company Ltd has a Trustpilot rating of 4.7/5 based on 2,110 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (67/100).

What is Proper Pasty Company Ltd's EcomScout rating and what does it mean?

Proper Pasty Company Ltd has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Proper Pasty Company Ltd generate?

Proper Pasty Company Ltd receives approximately 1.1M visits per year with estimated monthly revenue of $152.6K - $381.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Proper Pasty Company Ltd use?

We detected 2 Shopify apps on Proper Pasty Company Ltd, including Advanced Predictive Search, Klaviyo Reviews. The store uses the "Flux – Boxi Product Template Dev" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Meal Delivery store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Proper Pasty Company Ltd. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Meal Delivery store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Proper Pasty Company Ltd Shopify store analysis • Meal DeliveryFood & Beverage • Likely Dropshipper • Rating: S

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