Back to Stores
404 Not Found homepage screenshot
56/100
EcomScout

404 Not Found receives an EcomScout Rating of A+ (56/100), ranking #29,126 out of 1,189,773 Shopify stores we track. This Apparel Fashion & Apparel store attracts 455.6K visits per year with estimated revenue of $31.8K - $68.9K/mo. It offers 1.4K products at an average price of $71.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$31.8K - $68.9K/mo
Est. Traffic/mo
38.0K
Products
1.4K
Top Market
US (96%)
Top Channel
organic (50%)
Trustpilot
3.2/5 (3)

Store Intelligence Summary

Traffic breakdown: organic 50%, direct 30%, social 7%, referral 6%.

Product pricing: Average price of $71 (range: $5 – $190). Mid-range pricing strategy.

0

Customer trust: Trustpilot score 3.2/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (96%), CA (3%), PK (1%).

Best-selling product: Cap Keep Hat Caddie ($24.99). Other top sellers include Shoe Laces, Tarrago Shoe Polish, Oakley Half Jacket® 2.0 Sunglasses.

How is the EcomScout Rating calculated? The A+ grade (56/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$51.0M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 85% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
43.8%
Pages/Visit
8.4
Avg. Time on Site
4m 49s
Avg. Product Price
$71

Range: $5 - $190

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance56/100
Trustpilot45/100
Marketing Efficiency21/100

Traffic Sources

organic49.5%
direct30.0%
social7.3%
referral6.1%
paid0.0%

Trustpilot Rating

3.2

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
96.0%
🇨🇦Canada
2.9%
🇵🇰Pakistan
1.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

68
$8.00+15%
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

65
$18.99+15%
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

65
$38.47+7%
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

64
$5.63+15%
See all trending Apparel products

Frequently Asked Questions About 404 Not Found

Is 404 Not Found a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, 404 Not Found is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is 404 Not Found safe to buy from? Is it a scam?

404 Not Found has a Trustpilot rating of 3.2/5 based on 3 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (56/100).

What is 404 Not Found's EcomScout rating and what does it mean?

404 Not Found has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does 404 Not Found generate?

404 Not Found receives approximately 455.6K visits per year with estimated monthly revenue of $31.8K - $68.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does 404 Not Found use?

We detected 12 Shopify apps on 404 Not Found, including Klaviyo: Email Marketing & SMS, LoyaltyLion, PageFly Landing Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against 404 Not Found. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

404 Not Found Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: A+

Last updated: