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purefishing.com

purefishing.com
69/100
EcomScout

purefishing.com receives an EcomScout Rating of S (69/100), ranking #3,280 out of 964,457 Shopify stores we track. This Fishing Sports & Outdoors store attracts 1.9M visits per year with estimated revenue of $288.0K - $624.0K/mo. It offers 1.7K products at an average price of $64.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$288.0K - $624.0K/mo
Est. Traffic/mo
161.6K
Products
1.7K
Top Market
US (91%)
Top Channel
direct (38%)
Trustpilot
2.9/5 (23)

Store Intelligence Summary

Traffic breakdown: direct 38%, organic 33%, paid 11%, referral 8%.

Product pricing: Average price of $64 (range: $4 – $950). Mid-range pricing strategy.

Ad spend: Estimated $270/mo in paid search ($3.2K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.9/5 based on 23 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (91%), CA (1%), VN (1%).

Best-selling product: PENN Fathom® Electric Reel Kit ($949.95). Other top sellers include Berkley PowerBait® MaxScent The General, Ugly Stik GX2™ Spinning Combo, Abu Garcia Max™ SX Spinning Reel.

How is the EcomScout Rating calculated? The S grade (69/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fishing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$721K/mo
Total Stores
962
Avg Revenue
$749.5/mo
Top 10% Threshold
$15K/mo

Competition Breakdown

55%
31%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fishing market generates $1M/month across 962 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 86% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Fishing stores earn $15K+/month
  • This store outperforms 95% of Fishing competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
41.4%
Pages/Visit
3.4
Avg. Time on Site
1m 13s
Avg. Product Price
$64

Range: $4 - $950

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance73/100
Trustpilot50/100
Marketing Efficiency50/100

Traffic Sources

direct38.3%
organic32.8%
paid10.7%
referral8.4%
social3.0%

Marketing & Ad Spend

Monthly Ad Spend

$270

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
pure fishingEasy1K$0.33$32
purefishingEasy400--
shakespeare fishing rods walmart230--
tiger ugly stik200--
pure fishing inc180--

Trustpilot Rating

2.9

23 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
91.2%
🇨🇦Canada
1.1%
🇻🇳Vietnam
1.0%
🇳🇱Netherlands
0.9%
🇦🇹Austria
0.9%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

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Frequently Asked Questions About purefishing.com

Is purefishing.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, purefishing.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is purefishing.com safe to buy from? Is it a scam?

purefishing.com has a Trustpilot rating of 2.9/5 based on 23 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (69/100).

What is purefishing.com's EcomScout rating and what does it mean?

purefishing.com has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does purefishing.com generate?

purefishing.com receives approximately 1.9M visits per year with estimated monthly revenue of $288.0K - $624.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does purefishing.com use?

We detected 2 Shopify apps on purefishing.com, including Shop, Klaviyo: Email Marketing & SMS.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fishing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against purefishing.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fishing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

purefishing.com Shopify store analysis • FishingSports & Outdoors • Unlikely Dropshipper • Rating: S

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