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47/100
EcomScout

PureNature receives an EcomScout Rating of B+ (47/100), ranking #15,531 out of 202,603 Shopify stores we track. This Natural Skincare and Aromatherapy Supplies Beauty & Personal Care store attracts 884.7K visits per year with estimated revenue of $14.1K - $27.5K/mo. It offers 1.3K products at an average price of $11.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$14.1K - $27.5K/mo
Est. Traffic/mo
73.7K
Products
1.3K
Top Market
NZ (90%)
Top Channel
organic (72%)
Trustpilot
2.3/5 (20)

Store Intelligence Summary

Traffic breakdown: organic 72%, direct 17%, social 2%.

Product pricing: Average price of $11 (range: $1 – $21). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $8/mo in paid search ($96/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.3/5 based on 20 reviews. Mixed reviews — potential service or quality concerns.

Top markets: NZ (90%), US (2%), IN (1%).

Best-selling product: Orange. Other top sellers include Rosemary Essential Oil, Amber, Almond Oil, Sweet.

How is the EcomScout Rating calculated? The B+ grade (47/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Natural Skincare and Aromatherapy Supplies Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$45K/mo
Total Stores
1
Avg Revenue
$45K/mo
Top 10% Threshold
$45K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Natural Skincare and Aromatherapy Supplies market generates $0M/month across 1 stores
  • This store outperforms 0% of Natural Skincare and Aromatherapy Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
38.6%
Pages/Visit
4.2
Avg. Time on Site
1m 52s
Avg. Product Price
$11

Range: $1 - $21

Rating Breakdown

Business Quality80/100
Traffic Growth50/100
Revenue Performance42/100
Trustpilot40/100
Marketing Efficiency36/100

Traffic Sources

organic71.5%
direct17.2%
social1.7%
referral0.9%
paid0.0%

Marketing & Ad Spend

Monthly Ad Spend

$8

Google Ads estimate

Yearly Ad Budget

$96

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
candle making supplies nz28--
sweet almond oil nz12--

Trustpilot Rating

2.3

20 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
89.9%
🇺🇸United States
1.7%
🇮🇳India
1.4%
🇹🇭Thailand
1.3%
🇧🇷Brazil
1.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

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Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

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86
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CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

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Frequently Asked Questions About PureNature

Is PureNature a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, PureNature is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is PureNature safe to buy from? Is it a scam?

PureNature has a Trustpilot rating of 2.3/5 based on 20 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (47/100).

What is PureNature's EcomScout rating and what does it mean?

PureNature has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does PureNature generate?

PureNature receives approximately 884.7K visits per year with estimated monthly revenue of $14.1K - $27.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does PureNature use?

We detected 6 Shopify apps on PureNature, including Gorgias, Back in Stock, Smile.io Rewards & Loyalty and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Natural Skincare and Aromatherapy Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against PureNature. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Natural Skincare and Aromatherapy Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

PureNature Shopify store analysis • Natural Skincare and Aromatherapy SuppliesBeauty & Personal Care • Unlikely Dropshipper • Rating: B+

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