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Rag Bone homepage screenshot
60/100
EcomScout

Rag Bone receives an EcomScout Rating of S (60/100), ranking #18,133 out of 1,125,961 Shopify stores we track. This Clothing, Shoes & Accessories Fashion & Apparel store attracts 266.5K visits per year with estimated revenue of $73.2K - $158.6K/mo. It offers 1.1K products at an average price of A$50.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$73.2K - $158.6K/mo
Est. Traffic/mo
22.2K
Products
1.1K
Top Market
AU (77%)
Top Channel
organic (58%)
Trustpilot
1.4/5 (69)

Store Intelligence Summary

Traffic breakdown: organic 58%, paid 38%, direct 3%.

Product pricing: Average price of A$50 (range: A$50 – A$50) — ≈ $33 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.4/5 based on 69 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (77%), US (23%).

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing, Shoes & Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$87K/mo
Total Stores
8
Avg Revenue
$11K/mo
Top 10% Threshold
$112K/mo

Competition Breakdown

50%
25%
13%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Clothing, Shoes & Accessories market generates $0M/month across 8 stores
  • 13% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Clothing, Shoes & Accessories stores earn $112K+/month
  • This store outperforms 90% of Clothing, Shoes & Accessories competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
32.7%
Pages/Visit
2.9
Avg. Time on Site
1m 37s
Avg. Product Price
A$50

≈ $33 USD

Range: A$50 - A$50

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance65/100
Trustpilot45/100
Marketing Efficiency29/100

Traffic Sources

organic58.5%
paid38.2%
direct3.4%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
australia t-shirtsEasy44--
karen millen ausEasy12--

Trustpilot Rating

1.4

69 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
76.8%
🇺🇸United States
23.2%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Rag Bone

Is Rag Bone a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Rag Bone is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Rag Bone safe to buy from? Is it a scam?

Rag Bone has a Trustpilot rating of 1.4/5 based on 69 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (60/100).

What is Rag Bone's EcomScout rating and what does it mean?

Rag Bone has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Rag Bone generate?

Rag Bone receives approximately 266.5K visits per year with estimated monthly revenue of $73.2K - $158.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Rag Bone use?

We detected 4 Shopify apps on Rag Bone, including Shop, Klaviyo: Email Marketing & SMS, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing, Shoes & Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Rag Bone. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing, Shoes & Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Rag Bone Shopify store analysis • Clothing, Shoes & AccessoriesFashion & Apparel • Unlikely Dropshipper • Rating: S

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