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73/100
EcomScout

R+Co receives an EcomScout Rating of S (73/100), ranking #2,396 out of 1,188,913 Shopify stores we track. This Haircare Beauty & Personal Care store attracts 2.5M visits per year with estimated revenue of $195.3K - $379.8K/mo. It offers 257 products at an average price of $40.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$195.3K - $379.8K/mo
Est. Traffic/mo
204.3K
Products
257
Top Market
US (84%)
Top Channel
organic (32%)
Trustpilot
2.0/5 (13)

Store Intelligence Summary

Traffic breakdown: organic 32%, paid 24%, direct 16%, referral 3%.

Product pricing: Average price of $40 (range: $25 – $76). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $13.1K/mo in paid search ($157.0K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 2.0/5 based on 13 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (84%), IN (4%), CA (2%).

Best-selling product: ESSENTIAL AIR DRY / BLOW DRY CRÈME ($49). Other top sellers include DART Pomade Stick, OUTER SPACE Flexible Hairspray, TELEVISION Perfect Hair Shampoo + Conditioner Set.

How is the EcomScout Rating calculated? The S grade (73/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Haircare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$8.6M/mo
Total Stores
1,035
Avg Revenue
$8K/mo
Top 10% Threshold
$139K/mo

Competition Breakdown

18%
35%
23%
9%
15%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Haircare market generates $9M/month across 1,035 stores
  • 15% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Haircare stores earn $139K+/month
  • This store outperforms 94% of Haircare competitors
  • Low average order value ($0) — consider bundling or upsells
  • 154 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
42.8%
Pages/Visit
2.6
Avg. Time on Site
2m 27s
Avg. Product Price
$40

Range: $25 - $76

Rating Breakdown

Traffic Growth90/100
Business Quality80/100
Marketing Efficiency80/100
Revenue Performance71/100
Trustpilot40/100

Traffic Sources

organic31.7%
paid24.0%
direct16.4%
referral2.9%
social2.8%

Marketing & Ad Spend

Monthly Ad Spend

$13K

Google Ads estimate

Yearly Ad Budget

$157K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
hair110K$0.58$2.9K
beauty76K$0.49$1.5K
shampooEasy40K$0.06$41
products36K$2.42$18.2K
combEasy26K$0.78$381

Trustpilot Rating

2.0

13 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
83.7%
🇮🇳India
4.1%
🇨🇦Canada
2.4%
🇬🇧United Kingdom
2.4%
🇷🇺Russia
1.1%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Trending Haircare Products

Products gaining popularity in Haircare right now, based on Amazon & Google Trends data.

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

60
$8.67-11%
ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

59
$11.71-11%
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

57
$29.00+29%
Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

57
$35.99-11%
See all trending Haircare products

Frequently Asked Questions About R+Co

Is R+Co a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, R+Co is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is R+Co safe to buy from? Is it a scam?

R+Co has a Trustpilot rating of 2.0/5 based on 13 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (73/100).

What is R+Co's EcomScout rating and what does it mean?

R+Co has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does R+Co generate?

R+Co receives approximately 2.5M visits per year with estimated monthly revenue of $195.3K - $379.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does R+Co use?

We detected 13 Shopify apps on R+Co, including Trustpilot, Shop, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Haircare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against R+Co. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Haircare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

R+Co Shopify store analysis • HaircareBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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