Traffic breakdown: direct 13%.
Product pricing: Average price of £4 (range: £3 – £20) — ≈ $5.19 USD. Budget-friendly positioning targeting volume sales.
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Customer trust: Trustpilot score 4.2/5 based on 3,240 reviews. Good standing with customers.
Top markets: GB (72%), US (28%).
Best-selling product: Double Mint Gum (£2.75). Other top sellers include Strawberry Burst, Innokin T18E Coils, Ice Menthol.
How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.