Traffic breakdown: SearchOrganic 38%, Direct 26%, SearchPaid 7%, DisplayAds 6%.
Product pricing: Average price of $18 (range: $3 – $70). Budget-friendly positioning targeting volume sales.
Top markets: US (36%), GB (11%), CA (9%).
Best-selling product: Cozy Concepts Co. Flamin' Hot® Cheetos® Comfort Blanket ($19.99). Other top sellers include Cozy Concepts Co. Coca-Cola® Comfort Blanket, Cozy Concepts Co. Sprite® Comfort Blanket by Relatable, Cozy Concepts Co. Diet Coke® Comfort Blanket by Relatable.
How is the EcomScout Rating calculated? The B+ grade (40/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.