Ritual
ritual.fashionRitual receives an EcomScout Rating of B+ (48/100), ranking #14,832 out of 217,598 Shopify stores we track. This Apparel Retail store attracts 73.7K visits per year with estimated revenue of $38.4K - $87.9K/mo. It offers 331 products.
Store descriptionArtisan designs featured by Vogue Portugal, Vogue Ukraine, Vogue Brasil, Vogue Australia Online, Teen Vogue, Harper's Bazaar Vietnam, British GQ Style, Rolling Stone online and more. RITUAL creations are handcrafted by an expert team of artisan tailors who are paid a living wage and work in ethical conditions.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Direct 45%, Search 35%, Social 12%, Referrals 7%. High direct traffic suggests strong brand recognition.
Customer trust: Trustpilot score 1.9/5 based on 106 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (75%), IN (13%), GB (12%).
Best-selling product: Saturn Jacket [CELEBRATION] ($$999.00). Other top sellers include Saturn Jacket, Two Suns Lingerie Set, Pegasus Lingerie Set.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
![Saturn Jacket [CELEBRATION]](https://cdn.shopify.com/s/files/1/0551/5414/7370/files/web_9x16_074A9835_copy.jpg?v=1732943419)
#1Saturn Jacket [CELEBRATION]
$999.00
#2Saturn Jacket
$2496.00
#3Two Suns Lingerie Set
$275.00
#4Pegasus Lingerie Set
$399.99
#5Vela Lingerie
$275.00
#6Europa Jacket
$1595.00
![Hunter Sidebag [CELEBRATION]](https://cdn.shopify.com/s/files/1/0551/5414/7370/files/RITUAL_LOOK_BOOK_-657_copy.jpg?v=1726472912)
#7Hunter Sidebag [CELEBRATION]
$199.85
![Stardust Jacket [CELEBRATION]](https://cdn.shopify.com/s/files/1/0551/5414/7370/files/337519271_739758964290240_392556119018084631_n.jpg?v=1695183886)
#8Stardust Jacket [CELEBRATION]
$945.33
#9Draco Jacket
$3290.00
![The Raven Gloves - Champagne M-L [SAMPLE SALE]](https://cdn.shopify.com/s/files/1/0551/5414/7370/files/web_close_crop_4x5_2_Final_ROSIE_HOLIDAY_2025.jpg?v=1765092116)
#10The Raven Gloves - Champagne M-L [SAMPLE SALE]
$198.88
Rating Breakdown
Traffic Sources
Trustpilot Rating
106 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Traffic and growth metrics are below average
- Product catalog quality is poor
- Marketing efficiency and ROI need improvement
Recommendations
- Invest in SEO, content marketing, and social media to drive more traffic
- Enhance product descriptions, add more images, and expand catalog
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
17TRACK Order Tracking
WF ‑ Compare At Amount0JavaScript
E-commerce Platform
ShopifyPre-Order
Sales Channels
A/B Testing
Payment
Shopify PaymentsSimilar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Men's Crew T-Shirts, Multipack, Style G1100
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress
Men's Crew T-Shirts, Multipack, Style G1100
Frequently Asked Questions About Ritual
Is Ritual a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Ritual is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Ritual safe to buy from? Is it a scam?
Ritual has a Trustpilot rating of 1.9/5 based on 106 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (48/100).
What is Ritual's EcomScout rating and what does it mean?
Ritual has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Ritual generate?
Ritual receives approximately 73.7K visits per year with estimated monthly revenue of $38.4K - $87.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Ritual use?
We detected 2 Shopify apps on Ritual, including 17TRACK Order Tracking, WF ‑ Compare At Amount. The store uses the "TURBO 8.2.1 UPDATE JANUARY 23rd 2023" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Ritual. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.