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R.M.Williams

rmwilliams.com

Born in the Australian outback, R.M.Williams’ unique clothing, boots, and accessories help you enjoy your adventures. Shop our collection today!

59/100
EcomScout Rating
Rank #4,208 of 125,572
Products
N/A
Category Rank
#924
in Apparel

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.9M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$9K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $9K+/month
  • This store outperforms 83% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.9%
Pages/Visit
2.9
Avg. Time on Site
1m 29s

Rating Breakdown

Business Quality100/100
Revenue Performance71/100
Traffic Growth60/100
Marketing Efficiency60/100

Traffic Sources

Search50.0%
Direct39.6%
Referrals5.3%
Social3.9%
Paid Referrals1.1%
Mail0.1%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
wellington boots mensEasy780--
red wing vs chippewaEasy340--
rm williams soho250--
rm williams cuban heel190--
rm williams stockyard boots165--

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
31.3%
🇬🇧United Kingdom
21.1%
🇳🇿New Zealand
17.1%
🇨🇦Canada
3.5%
🇦🇺Australia
2.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Product catalog quality is poor

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Enhance product descriptions, add more images, and expand catalog
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

rm williamsr.m. williamsrm williams nzrm williams bootsrm williams comfort craftsman

Tech Stack & Apps

A/B Testing

OptimizelyOptimizely

Images

Cloudinary

CDN

Cloudflarecdnjs

Analytics

Google AnalyticsGoogle Tag ManagerHotjarMicrosoft Clarity

Payment

PayPalSquareAfterpayApple Pay

Advertising

Google AdsPinterest PixelMicrosoft AdvertisingCriteo

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

84
$8.79+31%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.99+31%
WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

83
$1073.78+31%
YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

78
$1168.24+31%
See all trending Apparel products

Frequently Asked Questions About R.M.Williams

Is R.M.Williams a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, R.M.Williams is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is R.M.Williams safe to buy from? Is it a scam?

We don't have Trustpilot review data for R.M.Williams. However, our EcomScout rating is S (59/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is R.M.Williams's EcomScout rating and what does it mean?

R.M.Williams has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does R.M.Williams generate?

R.M.Williams receives approximately 2.9M visits per year with estimated monthly revenue of $139.0K - $324.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does R.M.Williams use?

App detection data for R.M.Williams is being updated. The store uses the "slick-theme" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against R.M.Williams. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

R.M.Williams Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

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