Road ID
roadid.comRoad ID receives an EcomScout Rating of S (65/100), ranking #5,208 out of 893,038 Shopify stores we track. This Fitness & Outdoor Gear Sports & Outdoors store attracts 2.3M visits per year with estimated revenue of $45.6K - $98.8K/mo. It offers 220 products at an average price of $18.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 28%, referral 3%.
Product pricing: Average price of $18 (range: $1 – $40). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $20.2K/mo in paid search ($242.3K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 3.1/5 based on 35 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (93%), CA (2%), GB (1%).
Best-selling product: Universal Sidekick ID ($24.99). Other top sellers include Elite ID, Sport Pin-Tuck ID, FIXX ID Replacement Chain.
Fitness & Outdoor Gear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Fitness & Outdoor Gear market generates $0M/month across 4 stores
- •This store outperforms 64% of Fitness & Outdoor Gear competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Fitness & Outdoor Gear
Best Selling Products
Range: $1 - $40
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$20K
Google Ads estimate
Yearly Ad Budget
$242K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| id | 84K | $0.46 | $1.4K |
| road idEasy | 10K | $0.39 | $2.0K |
| roadidEasy | 6K | $0.29 | $409 |
| medical alert braceletEasy | 4K | $4.85 | $45.8K |
| barkley marathonEasy | 3K | - | - |
Trustpilot Rating
35 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
FITPLAM Adjustable dumbbell set,20/35/45/55/70/90lbs Free Weights set with upgraded nut, 5 in 1 Weight Set Used as Kettlebells, Barbell, Push up Stand, Fitness Exercise for Home Gym Suitable Men/Women
CAP Barbell Coated Hex Dumbbell Weight - Single | 10-120 lbs | Multiple Options
Amazon Basics Neoprene Dumbbell Hand Weights for Exercise and Muscle Toning
NordicTrack T Series
Frequently Asked Questions About Road ID
Is Road ID a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Road ID is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Road ID safe to buy from? Is it a scam?
Road ID has a Trustpilot rating of 3.1/5 based on 35 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (65/100).
What is Road ID's EcomScout rating and what does it mean?
Road ID has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Road ID generate?
Road ID receives approximately 2.3M visits per year with estimated monthly revenue of $45.6K - $98.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Road ID use?
We detected 5 Shopify apps on Road ID, including Pre-Order, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Fitness & Outdoor Gear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Road ID. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fitness & Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.