Traffic breakdown: social 36%, direct 31%, organic 12%, paid 4%.
Product pricing: Average price of £11 (range: £10 – £13) — ≈ $14 USD. Budget-friendly positioning targeting volume sales.
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Top markets: GB (59%), VN (26%), US (11%).
Best-selling product: Hello Kitty Classic Blue Stud Earrings (£12.50). Other top sellers include Perked-up Ear Pompompurin Stud Earrings, Kingfisher Stud Earrings, Cat in Bee Costume Stud Earrings.
How is the EcomScout Rating calculated? The B grade (36/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.