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Rococity homepage screenshot
42/100
EcomScout Rating
Rank #16,097 of 125,521
Products
N/A
Category Rank
#14377
in Apparel

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.9M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$9K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $9K+/month
  • This store outperforms 83% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
44.6%
Pages/Visit
2.2
Avg. Time on Site
1m 5s

Rating Breakdown

Business Quality100/100
Trustpilot60/100
Traffic Growth40/100
Revenue Performance31/100
Marketing Efficiency12/100

Traffic Sources

Direct42.2%
Social41.1%
Search12.2%
Referrals3.3%
Paid Referrals1.1%
Mail0.1%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

2.9

413 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
93.3%
🇫🇷France
3.6%
🇮🇹Italy
1.2%
🇭🇺Hungary
0.8%
🇷🇴Romania
0.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Enhance product descriptions, add more images, and expand catalog
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

rococityrocojapanese crane hemdjapanese art style bird and flower pattern men's cotton and linen short sleeve shirt

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Analytics

Google AnalyticsGoogle Tag ManagerFacebook Pixel

Payment

PayPal

Email Marketing

Mailchimp

All-in-One

Vitals

CDN

AWS CloudFront

Reviews

Trustpilot

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

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WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

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YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

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Frequently Asked Questions About Rococity

Is Rococity a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Rococity is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Rococity safe to buy from? Is it a scam?

Rococity has a Trustpilot rating of 2.9/5 based on 413 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (42/100).

What is Rococity's EcomScout rating and what does it mean?

Rococity has an EcomScout rating of B+ (42/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Rococity generate?

Rococity receives approximately 197.8K visits per year with estimated monthly revenue of $9.4K - $21.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Rococity use?

We detected 1 Shopify apps on Rococity, including GA: Scroll To Top + AI. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Rococity. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Rococity Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: B+

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