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rokinon.com

rokinon.com
63/100
EcomScout

rokinon.com receives an EcomScout Rating of S (63/100), ranking #4,537 out of 384,952 Shopify stores we track. This Camera Equipment Electronics & Tech store attracts 438.7K visits per year with estimated revenue of $228.1K - $570.3K/mo. It offers 132 products at an average price of $877.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$228.1K - $570.3K/mo
Est. Traffic/mo
36.6K
Products
132
Top Market
US (47%)
Top Channel
direct (4%)
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Traffic breakdown: direct 4%, referral 4%.

Product pricing: Average price of $877 (range: $50 – $1949). Positioned in the premium segment.

0

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (47%), VN (7%), IN (7%).

Best-selling product: 14-24mm F2.8 AF Ultra Wide Angle Zoom Lens (L Mount) ($1199). Other top sellers include 24-60mm F2.8 AF Zoom Lens (Sony E), 16mm F2.8 AF Wide Angle Lens for Sony FE Mount (Prima FE Series), 85mm F1.8 AF Lens for Sony FE Mount (Prima FE Series).

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Camera Equipment Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$14K/mo
Total Stores
1
Avg Revenue
$14K/mo
Top 10% Threshold
$14K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Camera Equipment market generates $0M/month across 1 stores
  • This store outperforms 0% of Camera Equipment competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
42.0%
Pages/Visit
2.2
Avg. Time on Site
47s
Avg. Product Price
$877

Range: $50 - $1949

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth65/100
Trustpilot45/100
Marketing Efficiency28/100

Traffic Sources

direct4.0%
referral3.9%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
47.1%
🇻🇳Vietnam
6.7%
🇮🇳India
6.5%
🇲🇽Mexico
6.4%
🇨🇦Canada
6.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Frequently Asked Questions About rokinon.com

Is rokinon.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, rokinon.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is rokinon.com safe to buy from? Is it a scam?

rokinon.com has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (63/100).

What is rokinon.com's EcomScout rating and what does it mean?

rokinon.com has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does rokinon.com generate?

rokinon.com receives approximately 438.7K visits per year with estimated monthly revenue of $228.1K - $570.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does rokinon.com use?

We detected 4 Shopify apps on rokinon.com, including Tidio Live Chat, Countdown Timer, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Camera Equipment store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against rokinon.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Camera Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

rokinon.com Shopify store analysis • Camera EquipmentElectronics & Tech • Unlikely Dropshipper • Rating: S

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