Roucha
roucha.comRoucha receives an EcomScout Rating of S (62/100), ranking #14,174 out of 1,188,913 Shopify stores we track. This Clothing Fashion & Apparel store attracts 337.0K visits per year with estimated revenue of $67.2K - $145.7K/mo. It offers 432 products at an average price of $172.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 33%, paid 20%, social 19%, organic 17%.
Product pricing: Average price of $172 (range: $40 – $330). Positioned in the premium segment.
Ad spend: Estimated $744/mo in paid search ($8.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.3/5 based on 30 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (96%), BR (4%).
Best-selling product: TEST Color Test ($330). Other top sellers include Pape Jersey Pant, SHOPBOP Sala Wool Sweater T-Y1-019SB, Posey Pant.
Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Clothing market generates $25M/month across 19,525 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •80% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Clothing stores earn $26K+/month
- •This store outperforms 95% of Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
- •767 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Clothing
Best Selling Products
Range: $40 - $330
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$744
Google Ads estimate
Yearly Ad Budget
$9K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| evereveEasy | 21K | - | - |
| the outnetEasy | 19K | $0.08 | $613 |
| rocawearEasy | 4K | $0.72 | $198 |
| roucheEasy | 1K | $0.32 | $2 |
| rook clothingEasy | 750 | - | - |
Trustpilot Rating
30 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
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Frequently Asked Questions About Roucha
Is Roucha a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Roucha is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Roucha safe to buy from? Is it a scam?
Roucha has a Trustpilot rating of 3.3/5 based on 30 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (62/100).
What is Roucha's EcomScout rating and what does it mean?
Roucha has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Roucha generate?
Roucha receives approximately 337.0K visits per year with estimated monthly revenue of $67.2K - $145.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Roucha use?
We detected 5 Shopify apps on Roucha, including Shop, Back in Stock, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Roucha. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.