Route One
routeone.co.ukRoute One receives an EcomScout Rating of S (74/100), ranking #325 out of 138,471 Shopify stores we track. This Apparel Retail store attracts 6.9M visits per year with estimated revenue of $494.7K - $1.2M/mo. It offers 2.5K+ products.
Store descriptionShop skate shoes, streetwear & skateboards at Route One. Designed for skaters & made to last. The UK's #1 skate shop since 1989. Free Delivery over £89.95.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 55%, Direct 26%, Paid Referrals 9%, Mail 4%. This indicates a content-driven organic growth strategy.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 1,101 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (85%), US (3%), IE (1%).
Best-selling product: MOB 9" Grip Tape Sheet ($£5.95). Other top sellers include Route One Super Baggy Jorts - Washed Black, Jessup 9" Grip Tape Sheet, Bones REDS Bearings.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1MOB 9" Grip Tape Sheet
$£5.95
#2Route One Super Baggy Jorts - Washed Black
$£39.95
#3Jessup 9" Grip Tape Sheet
$£4.95
#4Bones REDS Bearings
$£19.95
#5Route One Super Baggy Denim Jeans - Washed Black
$£49.95
#6Route One Super Baggy Jorts - Light Wash
$£39.95
#7Route One Cargo Pants - Black
$£49.95
#8Route One Super Baggy Jorts - Light Stone Wash
$£39.95
#9Route One E-Gift Card
$£5.00
#10Route One Super Baggy Jorts - Washed Blue
$£39.95
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|
Trustpilot Rating
1,101 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Klaviyo Reviews
Judge.me Ali Reviews ImporterE-commerce Platform
ShopifyPayment
Shopify PaymentsEmail Marketing
Customer Support
Reviews
CDN
AWS CloudFrontSimilar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Wide Leg Pants for Women Flowy Palazzo Drawstring Elastic Waist Trousers with Pockets Summer Beach Vacation Clothes
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Summer Dresses for Women 2026 Elegant Classy Spring A Line Business Casual Work Graduation Cocktail Short Dress
Frequently Asked Questions About Route One
Is Route One a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Route One is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Route One safe to buy from? Is it a scam?
Route One has a Trustpilot rating of 4.6/5 based on 1,101 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (74/100).
What is Route One's EcomScout rating and what does it mean?
Route One has an EcomScout rating of S (74/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Route One generate?
Route One receives approximately 6.9M visits per year with estimated monthly revenue of $494.7K - $1.2M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Route One use?
We detected 2 Shopify apps on Route One, including Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "21-05-26 thursday" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Route One. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.