Route One
routeone.euRoute One receives an EcomScout Rating of B+ (42/100), ranking #17,154 out of 138,548 Shopify stores we track. This Apparel Retail store attracts 513.6K visits per year with estimated revenue of $30.0K - $75.0K/mo. It offers 2.5K+ products.
Store descriptionShop skate shoes, streetwear & skateboards at Route One. Designed for skaters & made to last. The UK's #1 skate shop since 1989. Free Delivery over £89.95.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Referrals 41%, Search 29%, Social 14%, Direct 13%.
0Top markets: GB (58%), IE (10%), DE (6%).
Best-selling product: MOB 9" Grip Tape Sheet ($€6,95). Other top sellers include Route One Super Baggy Jorts - Washed Black, Jessup 9" Grip Tape Sheet, Bones REDS Bearings.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1MOB 9" Grip Tape Sheet
$€6,95
#2Route One Super Baggy Jorts - Washed Black
$€44,95
#3Jessup 9" Grip Tape Sheet
$€5,95
#4Bones REDS Bearings
$€22,95
#5Route One Super Baggy Denim Jeans - Washed Black
$€55,95
#6Route One Super Baggy Jorts - Light Wash
$€44,95
#7Route One Cargo Pants - Black
$€55,95
#8Route One Super Baggy Jorts - Light Stone Wash
$€44,95
#9Route One Super Baggy Jorts - Washed Blue
$€44,95
#10Route One Baggy Denim Jeans - Black
$€49,95
Rating Breakdown
Traffic Sources
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Klaviyo Reviews
Judge.me Ali Reviews ImporterE-commerce Platform
ShopifyPayment
Shopify PaymentsEmail Marketing
Customer Support
Reviews
CDN
AWS CloudFrontSimilar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Wide Leg Pants for Women Flowy Palazzo Drawstring Elastic Waist Trousers with Pockets Summer Beach Vacation Clothes
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Summer Dresses for Women 2026 Elegant Classy Spring A Line Business Casual Work Graduation Cocktail Short Dress
Frequently Asked Questions About Route One
Is Route One a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Route One is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Route One safe to buy from? Is it a scam?
We don't have Trustpilot review data for Route One. However, our EcomScout rating is B+ (42/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Route One's EcomScout rating and what does it mean?
Route One has an EcomScout rating of B+ (42/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Route One generate?
Route One receives approximately 513.6K visits per year with estimated monthly revenue of $30.0K - $75.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Route One use?
We detected 2 Shopify apps on Route One, including Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "21-05-26 thursday" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Route One. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.