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61/100
EcomScout

Rowgins receives an EcomScout Rating of S (61/100), ranking #4,520 out of 199,442 Shopify stores we track. This Apparel Fashion & Apparel store attracts 3.2M visits per year with estimated revenue of $76.1K - $165.0K/mo. It offers 2.5K+ products at an average price of $18.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$76.1K - $165.0K/mo
Est. Traffic/mo
268.7K
Products
2.5K+
Top Market
US (97%)
Top Channel
direct (14%)
Trustpilot
2.5/5 (178)

Store Intelligence Summary

Traffic breakdown: direct 14%, referral 11%.

Product pricing: Average price of $18 (range: $7 – $30). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $4/mo in paid search ($48/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.5/5 based on 178 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (97%), AU (3%).

Best-selling product: DIY Crystal Bracelet Set ($24.99). Other top sellers include Smile A Lot More Candle Holder, Powerful Advance Headlight Repair Agent, D1 Anti-Slip And Shock-Proof Bits With Phillips Screwdriver Bits.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$51.2M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $11K+/month
  • This store outperforms 85% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
64.2%
Pages/Visit
1.7
Avg. Time on Site
1m 34s
Avg. Product Price
$18

Range: $7 - $30

Rating Breakdown

Traffic Growth85/100
Business Quality80/100
Revenue Performance59/100
Trustpilot50/100
Marketing Efficiency22/100

Traffic Sources

direct13.5%
referral10.5%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$4

Google Ads estimate

Yearly Ad Budget

$48

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

2.5

178 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
97.3%
🇦🇺Australia
2.7%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About Rowgins

Is Rowgins a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Rowgins is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Rowgins safe to buy from? Is it a scam?

Rowgins has a Trustpilot rating of 2.5/5 based on 178 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (61/100).

What is Rowgins's EcomScout rating and what does it mean?

Rowgins has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Rowgins generate?

Rowgins receives approximately 3.2M visits per year with estimated monthly revenue of $76.1K - $165.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Rowgins use?

We detected 3 Shopify apps on Rowgins, including Omnisend, Block, Vitals.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Rowgins. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Rowgins Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: S

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