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Ruby Love

rubylove.com
60/100
EcomScout

Ruby Love receives an EcomScout Rating of S (60/100), ranking #18,140 out of 1,188,149 Shopify stores we track. This Apparel Fashion & Apparel store attracts 491.9K visits per year with estimated revenue of $32.8K - $71.1K/mo. It offers 188 products at an average price of $77.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$32.8K - $71.1K/mo
Est. Traffic/mo
41.0K
Products
188
Top Market
US (42%)
Top Channel
organic (61%)
Trustpilot
2.7/5 (6,383)

Store Intelligence Summary

Traffic breakdown: organic 61%, direct 20%, referral 3%, social 2%.

Product pricing: Average price of $77 (range: $5 – $180). Mid-range pricing strategy.

0

Customer trust: Trustpilot score 2.7/5 based on 6,383 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (42%), NG (17%), CA (8%).

Best-selling product: Classic Period Swim Bottom | Black Sea ($40). Other top sellers include First Period Kit + Teen Underwear, Period Swim Bottom | Black Sea, Double-Sided Pads 2-Pack.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
42.0%
Pages/Visit
3.3
Avg. Time on Site
20s
Avg. Product Price
$77

Range: $5 - $180

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot60/100
Revenue Performance56/100
Marketing Efficiency35/100

Traffic Sources

organic61.1%
direct20.4%
referral2.6%
social1.8%
paid0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
knixwear leak proof underwear313--
rubylove reviews180--
panty prop promo code150$2.10-
active swimwear for large busts150--
period oanties145--

Trustpilot Rating

2.7

6,383 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
41.9%
🇳🇬Nigeria
16.7%
🇨🇦Canada
8.3%
🇬🇧United Kingdom
7.1%
🇦🇺Australia
6.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

68
$8.00+15%
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

65
$18.99+15%
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

65
$38.47+7%
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

64
$5.63+15%
See all trending Apparel products

Frequently Asked Questions About Ruby Love

Is Ruby Love a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Ruby Love is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Ruby Love safe to buy from? Is it a scam?

Ruby Love has a Trustpilot rating of 2.7/5 based on 6,383 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (60/100).

What is Ruby Love's EcomScout rating and what does it mean?

Ruby Love has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Ruby Love generate?

Ruby Love receives approximately 491.9K visits per year with estimated monthly revenue of $32.8K - $71.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Ruby Love use?

We detected 9 Shopify apps on Ruby Love, including Zendesk, ReCharge Subscriptions, Smile.io Rewards & Loyalty and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Ruby Love. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Ruby Love Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: S

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