rugabub.com.au
rugabub.com.aurugabub.com.au receives an EcomScout Rating of B (36/100), ranking #112,461 out of 888,157 Shopify stores we track. This Toys Parenting store attracts 96.0K visits per year with estimated revenue of $8.5K - $19.1K/mo. It offers 58 products at an average price of A$124.
Store descriptionAward-winning non-toxic baby play mats & heirloom Aussie animal dolls. Designed in Australia. Safe for newborns. Shop Rugabub & Rugaroo.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Referrals 39%, SearchOrganic 27%, Direct 13%, SearchPaid 11%.
Product pricing: Average price of A$124 (range: A$11 – A$230) — ≈ $82 USD. Mid-range pricing strategy.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: AU (100%).
Best-selling product: Large Retro Round Phoenix / Laila Puddle Play Mat (A$159.99). Other top sellers include Maali | The Sydney Opera House Ballerina | Black Swan Plush Doll | Rugaroo, Byron | The Sunbaking Black Swan | Coastal Plush Doll | Rugaroo, Wattle | The Bush Florist Black Swan | Plush Doll | Rugaroo.
Toys Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Toys market generates $4M/month across 560 stores
- •11% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Toys stores earn $107K+/month
- •This store outperforms 94% of Toys competitors
- •Low average order value ($0) — consider bundling or upsells
- •59 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Toys
Best Selling Products
#1Large Retro Round Phoenix / Laila Puddle Play Mat
A$159.99≈ $106
#2Maali | The Sydney Opera House Ballerina | Black Swan Plush Doll | Rugaroo
A$61.48≈ $41
#3Byron | The Sunbaking Black Swan | Coastal Plush Doll | Rugaroo
A$61.79≈ $41
#4Wattle | The Bush Florist Black Swan | Plush Doll | Rugaroo
A$61.48≈ $41
#5Reed | The Wetlands Ranger Black Swan | Plush Doll | Rugaroo
A$62.99≈ $42
#6Large Luna / Ocean Road Play Mat
A$229.99≈ $152
#7Large Luna / Little Explorer Play Mat *Limited Edition*
A$229.99≈ $152
#8The Duck Floatie | Kangaroo Doll Accessory
A$10.95≈ $7.23
#9Shadow Moss Baby Bag | Recycled Nylon Nappy Bag & Change Mat | Rugabub Australia
A$189.99≈ $125
#10Clay Dusk Baby Bag | Recycled Nylon Nappy Bag & Change Mat | Rugabub Australia
A$189.99≈ $125
≈ $82 USD
Range: A$11 - A$230
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Klaviyo Reviews
Judge.me Ali Reviews Importer
Checkout Buddy
Quake AI Chadbot: Fastest Ever0E-commerce Platform
ShopifySales Channels
Payment
Shopify PaymentsAnalytics
Google AnalyticsReviews
Email Marketing
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Frequently Asked Questions About rugabub.com.au
Is rugabub.com.au a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, rugabub.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is rugabub.com.au safe to buy from? Is it a scam?
We don't have Trustpilot review data for rugabub.com.au. However, our EcomScout rating is B (36/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is rugabub.com.au's EcomScout rating and what does it mean?
rugabub.com.au has an EcomScout rating of B (36/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does rugabub.com.au generate?
rugabub.com.au receives approximately 96.0K visits per year with estimated monthly revenue of $8.5K - $19.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does rugabub.com.au use?
We detected 4 Shopify apps on rugabub.com.au, including Klaviyo Reviews, Judge.me Ali Reviews Importer, Checkout Buddy and more. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Toys store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against rugabub.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Toys store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.