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Scent Circle

scentcircle.nl
45/100
EcomScout

Scent Circle receives an EcomScout Rating of B+ (45/100), ranking #33,010 out of 553,257 Shopify stores we track. This Home Fragrance Home & Garden store attracts 18.3K visits per year with estimated revenue of $665 - $1.5K/mo. It offers 458 products at an average price of €31.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$665 - $1.5K/mo
Est. Traffic/mo
1.5K
Products
458
Top Market
NL (100%)
Top Channel
N/A
Trustpilot
4.7/5 (185)

Store Intelligence Summary

Product pricing: Average price of €31 (range: €10 – €39) — ≈ $34 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.7/5 based on 185 reviews. Excellent reputation — customers rate this store highly.

Top markets: NL (100%).

Best-selling product: WoodWick Cinnamon Chai Large Candle (€39). Other top sellers include WoodWick Frasier Fir Large Candle, WoodWick Cinnamon Chai Medium Candle, WoodWick Cinnamon Chai Ellipse Candle.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Fragrance Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$158K/mo
Total Stores
204
Avg Revenue
$775.5/mo
Top 10% Threshold
$9K/mo

Competition Breakdown

53%
38%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Fragrance market generates $0M/month across 204 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 91% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Fragrance stores earn $9K+/month
  • This store outperforms 91% of Home Fragrance competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
34.8%
Pages/Visit
2.1
Avg. Time on Site
44s
Avg. Product Price
€31

≈ $34 USD

Range: €10 - €39

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth55/100
Revenue Performance26/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.7

185 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇱Netherlands
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

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Frequently Asked Questions About Scent Circle

Is Scent Circle a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Scent Circle is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Scent Circle safe to buy from? Is it a scam?

Scent Circle has a Trustpilot rating of 4.7/5 based on 185 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (45/100).

What is Scent Circle's EcomScout rating and what does it mean?

Scent Circle has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Scent Circle generate?

Scent Circle receives approximately 18.3K visits per year with estimated monthly revenue of $665 - $1.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Scent Circle use?

We detected 3 Shopify apps on Scent Circle, including Shop, Trustpilot, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Fragrance store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Scent Circle. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Scent Circle Shopify store analysis • Home FragranceHome & Garden • Unlikely Dropshipper • Rating: B+

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