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Seen Opticians

seen.co.uk
57/100
EcomScout

Seen Opticians receives an EcomScout Rating of A+ (57/100), ranking #5,685 out of 138,761 Shopify stores we track. This Eyewear Retail store attracts 159.4K visits per year with estimated revenue of $69.9K - $152.1K/mo. It offers 587 products at an average price of $200.

Store descriptionIndependent Opticians & Pioneers of Original Eyewear. Fast & free shipping available. Quick and easy returns. Buy luxury eyewear brands Garrett Leight, Jacques Marie Mage, Kuboraum and more from Seen Optician's exclusive collection. Book the best eye test in Manchester now.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$69.9K - $152.1K/mo
Est. Traffic/mo
13.3K
Products
587
Top Market
GB (36%)
Top Channel
Search (81%)
Trustpilot
4.4/5 (11)

Store Intelligence Summary

Traffic breakdown: Search 81%, Direct 13%, Referrals 5%, Mail 1%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $200 (range: $5 – $830). Positioned in the premium segment.

Customer trust: Trustpilot score 4.4/5 based on 11 reviews. Good standing with customers.

Top markets: GB (36%), US (32%), CA (7%).

Best-selling product: Garrett Leight Kinney Clip (Gold with Green CR-39) ($145.00). Other top sellers include Seen Eight Piece Eyewear Wardrobe (Large), Seen Cleaning Kit, HAMMO Eyewear Cloth (Full Colour/Navy Blue Reverse).

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Eyewear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$6.1M/mo
Total Stores
316
Avg Revenue
$19K/mo
Top 10% Threshold
$222K/mo

Competition Breakdown

11%
28%
28%
10%
22%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Eyewear market generates $6M/month across 316 stores
  • 22% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Eyewear stores earn $222K+/month
  • This store outperforms 91% of Eyewear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 71 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
43.8%
Pages/Visit
2.2
Avg. Time on Site
36s
Avg. Product Price
$200

Range: $5 - $830

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Revenue Performance65/100
Traffic Growth40/100
Marketing Efficiency14/100

Traffic Sources

Search80.7%
Direct13.4%
Referrals4.7%
Mail1.2%
Social0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
seen opticalEasy44--

Trustpilot Rating

4.4

11 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
36.0%
🇺🇸United States
31.7%
🇨🇦Canada
7.3%
🇫🇷France
6.8%
🇵🇹Portugal
6.1%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Invest in SEO, content marketing, and social media to drive more traffic
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

jacques marie magenoel gallagher glassesjérôme mage.what sunglasses is kendall roy wearingjacques marie mage noel gallagher

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

Drip

CDN

AWS CloudFront

Payment

Shopify Payments

Advertising

Pinterest Pixel

Trending Eyewear Products

Products gaining popularity in Eyewear right now, based on Amazon & Google Trends data.

Gaoye 2.5 Professional Reading Glasses for All Day - Computer Readers with Blue Light Protection - Value Pack

Gaoye 2.5 Professional Reading Glasses for All Day - Computer Readers with Blue Light Protection - Value Pack

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Gaoye 1.5 Professional Reading Glasses for All Day - Computer Readers with Blue Light Protection - Value Pack

Gaoye 1.5 Professional Reading Glasses for All Day - Computer Readers with Blue Light Protection - Value Pack

84
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Gaoye Professional Reading Glasses for All Day - Computer Readers with Blue Light Protection - Value Pack

Gaoye Professional Reading Glasses for All Day - Computer Readers with Blue Light Protection - Value Pack

80
$15.99+16%
Gaoye Eyewear Frames for Men - Blue Light Blocking Square Glasses, Anti UV Ray Computer Gaming, Blue Blockers for Women

Gaoye Eyewear Frames for Men - Blue Light Blocking Square Glasses, Anti UV Ray Computer Gaming, Blue Blockers for Women

79
$9.99+16%
See all trending Eyewear products

Frequently Asked Questions About Seen Opticians

Is Seen Opticians a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Seen Opticians is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Seen Opticians safe to buy from? Is it a scam?

Seen Opticians has a Trustpilot rating of 4.4/5 based on 11 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (57/100).

What is Seen Opticians's EcomScout rating and what does it mean?

Seen Opticians has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Seen Opticians generate?

Seen Opticians receives approximately 159.4K visits per year with estimated monthly revenue of $69.9K - $152.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Seen Opticians use?

We detected 2 Shopify apps on Seen Opticians, including スマホナビゲーション|リテリア Navigation, POWR Email Signup. The store uses the "seen/main [DO NOT UNPUBLISH]" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Eyewear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Seen Opticians. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Eyewear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Seen Opticians Shopify store analysis • EyewearRetail • Unlikely Dropshipper • Rating: A+

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