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Selzar homepage screenshot
37/100
EcomScout Rating
Rank #23,081 of 126,340
Products
2.5K+
Category Rank
#364
in Home Improvement

Home Improvement Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$17.8M/mo
Total Stores
908
Avg Revenue
$20K/mo
Top 10% Threshold
$182K/mo

Competition Breakdown

29%
32%
13%
18%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Improvement market generates $18M/month across 908 stores
  • 18% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Home Improvement stores earn $182K+/month
  • This store outperforms 89% of Home Improvement competitors
  • Low average order value ($0) — consider bundling or upsells
  • 167 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
30.1%
Pages/Visit
2.3
Avg. Time on Site
45s
Avg. Product Price
$43

Range: $4 - $100

Rating Breakdown

Business Quality76/100
Trustpilot45/100
Traffic Growth40/100
Revenue Performance31/100
Marketing Efficiency7/100

Traffic Sources

Direct48.9%
Search37.6%
Referrals8.9%
Social2.9%
Paid Referrals1.4%
Mail0.1%

Trustpilot Rating

1.4

77 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇱Netherlands
61.7%
🇬🇧United Kingdom
18.3%
🇺🇸United States
11.5%
🇧🇪Belgium
7.2%
🇩🇪Germany
1.2%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

selzarelektrische warmwaterkraan met uitlooplumipillarlavalampceiling showpiece

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Analytics

Google Analytics

Shopify App

Track123Kachingbundles

Forms

Contact Form

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Frequently Asked Questions About Selzar

Is Selzar a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Selzar is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Selzar safe to buy from? Is it a scam?

Selzar has a Trustpilot rating of 1.4/5 based on 77 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (37/100).

What is Selzar's EcomScout rating and what does it mean?

Selzar has an EcomScout rating of B (37/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Selzar generate?

Selzar receives approximately 133.4K visits per year with estimated monthly revenue of $9.1K - $21.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Selzar use?

We detected 3 Shopify apps on Selzar, including Advanced Predictive Search, Klaviyo Reviews, Track123 Order Tracking. The store uses the "Dawn - Draft" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Improvement store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Selzar. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Improvement store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Selzar Shopify store analysis • Home ImprovementRetail • Likely Dropshipper • Rating: B

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