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SharkNinja

sharkninja.com
73/100
EcomScout

SharkNinja receives an EcomScout Rating of S (73/100), ranking #411 out of 138,548 Shopify stores we track. This Kitchen Home & Garden store attracts 79.5M visits per year with estimated revenue of $4.8M - $11.2M/mo..

Store descriptionShop Shark and Ninja products: vacuums, air fryers, hair dryers, red light masks & more. Free shipping on $99+ orders. Innovative products for every room.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.8M - $11.2M/mo
Est. Traffic/mo
6.6M
Products
N/A
Top Market
US (80%)
Top Channel
Search (60%)
Trustpilot
1.9/5 (1,233)

Store Intelligence Summary

Traffic breakdown: Search 60%, Direct 16%, Social 7%, Mail 7%. This indicates a content-driven organic growth strategy.

Ad spend: Estimated $228.2K/mo in paid search ($2.7M/yr). Heavy ad investor — likely scaling aggressively through paid channels.

Customer trust: Trustpilot score 1.9/5 based on 1,233 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (80%), GB (4%), DE (2%).

How is the EcomScout Rating calculated? The S grade (73/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Kitchen Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$6.2M/mo
Total Stores
719
Avg Revenue
$9K/mo
Top 10% Threshold
$190K/mo

Competition Breakdown

17%
36%
22%
9%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Kitchen market generates $6M/month across 719 stores
  • 17% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Kitchen stores earn $190K+/month
  • This store outperforms 95% of Kitchen competitors
  • Low average order value ($0) — consider bundling or upsells
  • 119 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
45.7%
Pages/Visit
2.6
Avg. Time on Site
1m 54s

Rating Breakdown

Marketing Efficiency90/100
Business Quality80/100
Revenue Performance76/100
Traffic Growth65/100
Trustpilot60/100

Traffic Sources

Search60.0%
Direct15.6%
Social7.2%
Mail7.0%
Referrals4.1%
Paid Referrals2.2%

Marketing & Ad Spend

Monthly Ad Spend

$228K

Google Ads estimate

Yearly Ad Budget

$2.7M

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
ninja184K$0.36$750
sharkEasy125K$0.32$2.5K
vacuum114K$0.47$137
air purifier93K$1.66$90.7K
dyson airwrapEasy74K$3.39$19.0K

Trustpilot Rating

1.9

1,233 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
80.3%
🇬🇧United Kingdom
3.8%
🇩🇪Germany
1.9%
🇨🇦Canada
1.8%
🇫🇷France
1.6%

Analysis

Strengths

  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Top Keywords

ninja creamininjasharkninjasharkshark ninja

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag Manager

Payment

AffirmBraintree

Reviews

Bazaarvoice

A/B Testing

AB Tasty

CDN

Cloudflare

Shopify App

Input group

Frequently Asked Questions About SharkNinja

Is SharkNinja a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, SharkNinja is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is SharkNinja safe to buy from? Is it a scam?

SharkNinja has a Trustpilot rating of 1.9/5 based on 1,233 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (73/100).

What is SharkNinja's EcomScout rating and what does it mean?

SharkNinja has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does SharkNinja generate?

SharkNinja receives approximately 79.5M visits per year with estimated monthly revenue of $4.8M - $11.2M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does SharkNinja use?

We detected 2 Shopify apps on SharkNinja, including スマホナビゲーション|リテリア Navigation, Webkul Product Label. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Kitchen store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against SharkNinja. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchen store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

SharkNinja Shopify store analysis • KitchenHome & Garden • Unlikely Dropshipper • Rating: S

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