Shay & Blue
shayandblue.comShay & Blue receives an EcomScout Rating of S (62/100), ranking #4,090 out of 202,603 Shopify stores we track. This Fragrance Beauty & Personal Care store attracts 999.4K visits per year with estimated revenue of $67.5K - $131.2K/mo..
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 22%, referral 1%.
Ad spend: Estimated $852/mo in paid search ($10.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.8/5 based on 2,975 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (48%), GB (19%), NG (9%).
Fragrance Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Fragrance market generates $0M/month across 28 stores
- •18% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Fragrance stores earn $244K+/month
- •This store outperforms 98% of Fragrance competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Fragrance
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$852
Google Ads estimate
Yearly Ad Budget
$10K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| perfume | 55K | $1.22 | $39.2K |
| perfumes | 6K | $1.11 | $16.3K |
| lilac and gooseberriesEasy | 810 | - | - |
| perfume online | 750 | $1.49 | $3.0K |
| byredo rose of no man's landEasy | 570 | $1.67 | - |
Trustpilot Rating
2,975 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Product catalog quality is poor
Recommendations
- Enhance product descriptions, add more images, and expand catalog
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Trustpilot
Searchanise
Collective
EmbedSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz
Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special
Frequently Asked Questions About Shay & Blue
Is Shay & Blue a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Shay & Blue is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Shay & Blue safe to buy from? Is it a scam?
Shay & Blue has a Trustpilot rating of 4.8/5 based on 2,975 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).
What is Shay & Blue's EcomScout rating and what does it mean?
Shay & Blue has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Shay & Blue generate?
Shay & Blue receives approximately 999.4K visits per year with estimated monthly revenue of $67.5K - $131.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Shay & Blue use?
We detected 15 Shopify apps on Shay & Blue, including Shop, Trustpilot, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Fragrance store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Shay & Blue. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.