SheaMoisture
sheamoisture.com.auSheaMoisture receives an EcomScout Rating of B+ (45/100), ranking #85,129 out of 1,199,171 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 257.2K visits per year with estimated revenue of $8.1K - $15.8K/mo. It offers 67 products at an average price of A$24.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: social 40%, organic 25%, direct 20%, paid 10%.
Product pricing: Average price of A$24 (range: A$11 – A$30) — ≈ $16 USD. Budget-friendly positioning targeting volume sales.
0Customer trust: Trustpilot score 1.5/5 based on 42 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (78%), IN (14%), US (8%).
Best-selling product: Coconut & Hibiscus Curl Enhancing Smoothie (A$29.99). Other top sellers include Jamaican Black Castor Oil Strengthen & Restore Leave-In Conditioner, Coconut & Hibiscus Curl & Shine Conditioner, Coconut & Hibiscus Curl & Shine Shampoo.
Hair Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Hair Care market generates $11M/month across 5,050 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •76% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Hair Care stores earn $36K+/month
- •This store outperforms 94% of Hair Care competitors
- •Low average order value ($0) — consider bundling or upsells
- •235 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Hair Care
Best Selling Products
#1Coconut & Hibiscus Curl Enhancing Smoothie
A$29.99≈ $20
#2Jamaican Black Castor Oil Strengthen & Restore Leave-In Conditioner
A$29.99≈ $20
#3Coconut & Hibiscus Curl & Shine Conditioner
A$23.50≈ $16
#4Coconut & Hibiscus Curl & Shine Shampoo
A$23.50≈ $16
#5Jamaican Black Castor Oil Shampoo
A$23.50≈ $16
#6Manuka Honey & Mafura Oil Intensive Hydration Masque
A$29.99≈ $20
#7Jamaican Black Castor Oil Strengthen & Restore Conditioner
A$23.50≈ $16
#8100% Virgin Coconut Oil Leave In Treatment
A$29.99≈ $20
#9Raw Shea Butter Body Wash
A$11.75≈ $7.76
#10100% Virgin Coconut Oil Daily Hydration Shampoo
A$23.50≈ $16
≈ $16 USD
Range: A$11 - A$30
Rating Breakdown
Traffic Sources
Trustpilot Rating
42 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (25)
Mailchimp4.8
Frequently Bought Together4.9BlockFg image 523443372079Fg data 523443372079Fg image 7246312276067Fg data 7246312276067Fg image 7179419844707Fg data 7179419844707Fg image 7832655462499Fg data 7832655462499Fg image 7179416764515Fg data 7179416764515Fg image 7880068694115+10 moreSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)
Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set
Frequently Asked Questions About SheaMoisture
Is SheaMoisture a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, SheaMoisture is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is SheaMoisture safe to buy from? Is it a scam?
SheaMoisture has a Trustpilot rating of 1.5/5 based on 42 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (45/100).
What is SheaMoisture's EcomScout rating and what does it mean?
SheaMoisture has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does SheaMoisture generate?
SheaMoisture receives approximately 257.2K visits per year with estimated monthly revenue of $8.1K - $15.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does SheaMoisture use?
We detected 25 Shopify apps on SheaMoisture, including Yotpo Reviews & UGC, Mailchimp, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Hair Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against SheaMoisture. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.