Product pricing: Average price of $210 (range: $99 – $489). Positioned in the premium segment.
Ad spend: Estimated $17/mo in paid search ($204/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.7/5 based on 599 reviews. Good standing with customers.
Best-selling product: Watch Fiorella ($289). Other top sellers include Watch Isabella, Earrings Ellera, Bracelet Ellera.
How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.